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31 January 2018 Photo Charl Devenish
Kovsie Star of Stars winner believes that Geology rocks
Director of UFS Marketing, Nomonde Mbadi, with the winner of Kovsies Star of Stars for 2017, Palesa Modutwane.

Starting in 2016, UFS Marketing embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed ‘Kovsies Star of Stars’, designed to help recognise excellence and reward disadvantaged learners from Quintile 1 to 3 (non-fee-paying) schools. The project’s motto is ‘Aspire to Inspire’, with the goal of discovering the potential hidden beneath the hard-packed surface of poverty.

Two of the five Free State districts were identified, namely Xhariep and Motheo, where the initiative is currently being conducted. In 2016, Grade 12 learners were invited to participate, with ‘Doctor’ Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, being selected as the winner of the inaugural competition. He was pursuing a degree in Actuarial Sciences at the UFS, and towards the end of 2017, he was offered a scholarship to study abroad. This outstanding initiative by the UFS Marketing team was honoured with an award from the organisation Marketing, Advancement, and Communication in Education (MACE) in November 2017.

“We hope to give
… life and hope.”
—Nomonde Mbadi,
Director: UFS Marketing

Initiative seeks to ‘give life and hope’


Nomonde Mbadi, Director of UFS Marketing, whose brainchild the project is, says, “In spite of living in the depths of poverty, taking each day as it comes, these learners have more drive and passion than many others.”

Ms Mbadi and her team, including Chantel Koller, project lead on Star of Stars, aim to "give these learners life and hope" by means of the project, she says.

The winner of the Kovsie Star of Stars for 2017 is Palesa Modutwane from Ipetleng Secondary School in Petrusburg, Free State. She says of her achievement: “This means that all the hard work that I invested in my studies and in community projects is being recognised, and I feel like a new chapter of opportunities has been opened to me. It means that my background does not determine my future. Despite all of this, I still managed to conquer.”

Palesa will be studying Geology at the UFS. After all the hard work getting into her chosen programme, she is up for the challenges and is ready to represent women who were denied the opportunity in a previously male-dominated industry. She says, “I want to show that we have the same potential and wisdom as men.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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