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31 January 2018 Photo Charl Devenish
Kovsie Star of Stars winner believes that Geology rocks
Director of UFS Marketing, Nomonde Mbadi, with the winner of Kovsies Star of Stars for 2017, Palesa Modutwane.

Starting in 2016, UFS Marketing embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed ‘Kovsies Star of Stars’, designed to help recognise excellence and reward disadvantaged learners from Quintile 1 to 3 (non-fee-paying) schools. The project’s motto is ‘Aspire to Inspire’, with the goal of discovering the potential hidden beneath the hard-packed surface of poverty.

Two of the five Free State districts were identified, namely Xhariep and Motheo, where the initiative is currently being conducted. In 2016, Grade 12 learners were invited to participate, with ‘Doctor’ Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, being selected as the winner of the inaugural competition. He was pursuing a degree in Actuarial Sciences at the UFS, and towards the end of 2017, he was offered a scholarship to study abroad. This outstanding initiative by the UFS Marketing team was honoured with an award from the organisation Marketing, Advancement, and Communication in Education (MACE) in November 2017.

“We hope to give
… life and hope.”
—Nomonde Mbadi,
Director: UFS Marketing

Initiative seeks to ‘give life and hope’


Nomonde Mbadi, Director of UFS Marketing, whose brainchild the project is, says, “In spite of living in the depths of poverty, taking each day as it comes, these learners have more drive and passion than many others.”

Ms Mbadi and her team, including Chantel Koller, project lead on Star of Stars, aim to "give these learners life and hope" by means of the project, she says.

The winner of the Kovsie Star of Stars for 2017 is Palesa Modutwane from Ipetleng Secondary School in Petrusburg, Free State. She says of her achievement: “This means that all the hard work that I invested in my studies and in community projects is being recognised, and I feel like a new chapter of opportunities has been opened to me. It means that my background does not determine my future. Despite all of this, I still managed to conquer.”

Palesa will be studying Geology at the UFS. After all the hard work getting into her chosen programme, she is up for the challenges and is ready to represent women who were denied the opportunity in a previously male-dominated industry. She says, “I want to show that we have the same potential and wisdom as men.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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