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31 January 2018 Photo Charl Devenish
Kovsie Star of Stars winner believes that Geology rocks
Director of UFS Marketing, Nomonde Mbadi, with the winner of Kovsies Star of Stars for 2017, Palesa Modutwane.

Starting in 2016, UFS Marketing embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed ‘Kovsies Star of Stars’, designed to help recognise excellence and reward disadvantaged learners from Quintile 1 to 3 (non-fee-paying) schools. The project’s motto is ‘Aspire to Inspire’, with the goal of discovering the potential hidden beneath the hard-packed surface of poverty.

Two of the five Free State districts were identified, namely Xhariep and Motheo, where the initiative is currently being conducted. In 2016, Grade 12 learners were invited to participate, with ‘Doctor’ Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, being selected as the winner of the inaugural competition. He was pursuing a degree in Actuarial Sciences at the UFS, and towards the end of 2017, he was offered a scholarship to study abroad. This outstanding initiative by the UFS Marketing team was honoured with an award from the organisation Marketing, Advancement, and Communication in Education (MACE) in November 2017.

“We hope to give
… life and hope.”
—Nomonde Mbadi,
Director: UFS Marketing

Initiative seeks to ‘give life and hope’
Nomonde Mbadi, Director of UFS Marketing, whose brainchild the project is, says, “In spite of living in the depths of poverty, taking each day as it comes, these learners have more drive and passion than many others.”

Ms Mbadi and her team, including Chantel Koller, project lead on Star of Stars, aim to "give these learners life and hope" by means of the project, she says.

The winner of the Kovsie Star of Stars for 2017 is Palesa Modutwane from Ipetleng Secondary School in Petrusburg, Free State. She says of her achievement: “This means that all the hard work that I invested in my studies and in community projects is being recognised, and I feel like a new chapter of opportunities has been opened to me. It means that my background does not determine my future. Despite all of this, I still managed to conquer.”

Palesa will be studying Geology at the UFS. After all the hard work getting into her chosen programme, she is up for the challenges and is ready to represent women who were denied the opportunity in a previously male-dominated industry. She says, “I want to show that we have the same potential and wisdom as men.”

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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