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10 July 2018 Photo Johan Roux
Global Leadership Summit starts off on a high note
Students have robust discussions on global issues of social justice and politics

 Global Leadership Summit 2018

The 2018 Global Leadership Summit opened on 8 July 2018 on the Bloemfontein Campus of the University of the Free State (UFS) with an exciting Africa-themed event where local and international students and faculty members from more than 14 universities were in attendance. Prof Puleng LenkaBula, Vice Rector: Institutional Change, Student Affairs, welcomed delegates to the UFS, encouraging them to explore the opportunities which the summit presents to them, to learn, engage and take back valuable lessons to their home institutions, and to impart valuable knowledge that they bring to their peers.

Students play a key role in social justice
Prof Francis Petersen, UFS Rector and Vice-Chancellor, welcomed delegates at the summit’s grand opening session on 9 July, at which he highlighted the importance of the participation of young people in social justice and leadership. He emphasised the drive which the university has towards engaged scholarship and the role it has in effecting positive change to communities around it, the country and the world at large. Prof Petersen engaged with Mr Jay Naidoo, founding General Secretary of the Congress of South African Trade Unions (COSATU) and cabinet minister. Mr Naidoo was the keynote speaker and addressed the issues surrounding indigenous knowledge, the values that can be found in it, and the role students can have in protecting and highlighting the value of such knowledge systems to bring future change in the world. “Where do we start in decolonising history? The next generation is rising up to that as more young people want to know about the beginning of the beginning,” Mr Naidoo said.

Human value is central to role of universities
A panel discussion was presented on the topic of the challenges of human value and what universities are doing about it, with Dr Vivienne Felix from New York University in the US, Prof Allen Kim, International Christian University in Japan, Dr Caroline Suranksy, University of Humanistic Studies in the Netherlands, and Dr WP Wahl from the UFS, facilitated by Adjunct Associate Professor Ashraf Mahomed from the University of Cape Town. Dr Suransky said: “If we were to identify ourselves as earthlings rather than with our nationalities, what do you reckon we would learn at universities? How do we inter-connect with the earth rather than try to change it?” she asked.

More than just a summit
The summit, which is a joint programme between the International Office, Student Affairs and the Institute of Reconciliation and Social Justice, will continue with more panel discussions, robust engagements and more activities. It will increase focus on critical thinking, on modalities capable of developing students to function effectively in an increasingly interdependent and complex world. It will also focus on building capacity in intercultural competencies, and grow an appreciation of cultural, historical, religious, linguistic, and political angles. The summit will include an excursion to Kimberley and to Galeshewe township in Northern Cape. Delegates will have the opportunity to attend South African cultural events such as the annual Vrystaat Kunstefees/Free State Arts Festival which will be held on the Bloemfontein Campus from 10-14 July, as well as other African theatre productions. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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