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10 July 2018 Photo Johan Roux
Global Leadership Summit starts off on a high note
Students have robust discussions on global issues of social justice and politics

 Global Leadership Summit 2018

The 2018 Global Leadership Summit opened on 8 July 2018 on the Bloemfontein Campus of the University of the Free State (UFS) with an exciting Africa-themed event where local and international students and faculty members from more than 14 universities were in attendance. Prof Puleng LenkaBula, Vice Rector: Institutional Change, Student Affairs, welcomed delegates to the UFS, encouraging them to explore the opportunities which the summit presents to them, to learn, engage and take back valuable lessons to their home institutions, and to impart valuable knowledge that they bring to their peers.

Students play a key role in social justice
Prof Francis Petersen, UFS Rector and Vice-Chancellor, welcomed delegates at the summit’s grand opening session on 9 July, at which he highlighted the importance of the participation of young people in social justice and leadership. He emphasised the drive which the university has towards engaged scholarship and the role it has in effecting positive change to communities around it, the country and the world at large. Prof Petersen engaged with Mr Jay Naidoo, founding General Secretary of the Congress of South African Trade Unions (COSATU) and cabinet minister. Mr Naidoo was the keynote speaker and addressed the issues surrounding indigenous knowledge, the values that can be found in it, and the role students can have in protecting and highlighting the value of such knowledge systems to bring future change in the world. “Where do we start in decolonising history? The next generation is rising up to that as more young people want to know about the beginning of the beginning,” Mr Naidoo said.

Human value is central to role of universities
A panel discussion was presented on the topic of the challenges of human value and what universities are doing about it, with Dr Vivienne Felix from New York University in the US, Prof Allen Kim, International Christian University in Japan, Dr Caroline Suranksy, University of Humanistic Studies in the Netherlands, and Dr WP Wahl from the UFS, facilitated by Adjunct Associate Professor Ashraf Mahomed from the University of Cape Town. Dr Suransky said: “If we were to identify ourselves as earthlings rather than with our nationalities, what do you reckon we would learn at universities? How do we inter-connect with the earth rather than try to change it?” she asked.

More than just a summit
The summit, which is a joint programme between the International Office, Student Affairs and the Institute of Reconciliation and Social Justice, will continue with more panel discussions, robust engagements and more activities. It will increase focus on critical thinking, on modalities capable of developing students to function effectively in an increasingly interdependent and complex world. It will also focus on building capacity in intercultural competencies, and grow an appreciation of cultural, historical, religious, linguistic, and political angles. The summit will include an excursion to Kimberley and to Galeshewe township in Northern Cape. Delegates will have the opportunity to attend South African cultural events such as the annual Vrystaat Kunstefees/Free State Arts Festival which will be held on the Bloemfontein Campus from 10-14 July, as well as other African theatre productions. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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