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10 July 2018 Photo Johan Roux
Global Leadership Summit starts off on a high note
Students have robust discussions on global issues of social justice and politics

 Global Leadership Summit 2018

The 2018 Global Leadership Summit opened on 8 July 2018 on the Bloemfontein Campus of the University of the Free State (UFS) with an exciting Africa-themed event where local and international students and faculty members from more than 14 universities were in attendance. Prof Puleng LenkaBula, Vice Rector: Institutional Change, Student Affairs, welcomed delegates to the UFS, encouraging them to explore the opportunities which the summit presents to them, to learn, engage and take back valuable lessons to their home institutions, and to impart valuable knowledge that they bring to their peers.

Students play a key role in social justice
Prof Francis Petersen, UFS Rector and Vice-Chancellor, welcomed delegates at the summit’s grand opening session on 9 July, at which he highlighted the importance of the participation of young people in social justice and leadership. He emphasised the drive which the university has towards engaged scholarship and the role it has in effecting positive change to communities around it, the country and the world at large. Prof Petersen engaged with Mr Jay Naidoo, founding General Secretary of the Congress of South African Trade Unions (COSATU) and cabinet minister. Mr Naidoo was the keynote speaker and addressed the issues surrounding indigenous knowledge, the values that can be found in it, and the role students can have in protecting and highlighting the value of such knowledge systems to bring future change in the world. “Where do we start in decolonising history? The next generation is rising up to that as more young people want to know about the beginning of the beginning,” Mr Naidoo said.

Human value is central to role of universities
A panel discussion was presented on the topic of the challenges of human value and what universities are doing about it, with Dr Vivienne Felix from New York University in the US, Prof Allen Kim, International Christian University in Japan, Dr Caroline Suranksy, University of Humanistic Studies in the Netherlands, and Dr WP Wahl from the UFS, facilitated by Adjunct Associate Professor Ashraf Mahomed from the University of Cape Town. Dr Suransky said: “If we were to identify ourselves as earthlings rather than with our nationalities, what do you reckon we would learn at universities? How do we inter-connect with the earth rather than try to change it?” she asked.

More than just a summit
The summit, which is a joint programme between the International Office, Student Affairs and the Institute of Reconciliation and Social Justice, will continue with more panel discussions, robust engagements and more activities. It will increase focus on critical thinking, on modalities capable of developing students to function effectively in an increasingly interdependent and complex world. It will also focus on building capacity in intercultural competencies, and grow an appreciation of cultural, historical, religious, linguistic, and political angles. The summit will include an excursion to Kimberley and to Galeshewe township in Northern Cape. Delegates will have the opportunity to attend South African cultural events such as the annual Vrystaat Kunstefees/Free State Arts Festival which will be held on the Bloemfontein Campus from 10-14 July, as well as other African theatre productions. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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