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10 July 2018 Photo Johan Roux
Global Leadership Summit starts off on a high note
Students have robust discussions on global issues of social justice and politics

 Global Leadership Summit 2018

The 2018 Global Leadership Summit opened on 8 July 2018 on the Bloemfontein Campus of the University of the Free State (UFS) with an exciting Africa-themed event where local and international students and faculty members from more than 14 universities were in attendance. Prof Puleng LenkaBula, Vice Rector: Institutional Change, Student Affairs, welcomed delegates to the UFS, encouraging them to explore the opportunities which the summit presents to them, to learn, engage and take back valuable lessons to their home institutions, and to impart valuable knowledge that they bring to their peers.

Students play a key role in social justice
Prof Francis Petersen, UFS Rector and Vice-Chancellor, welcomed delegates at the summit’s grand opening session on 9 July, at which he highlighted the importance of the participation of young people in social justice and leadership. He emphasised the drive which the university has towards engaged scholarship and the role it has in effecting positive change to communities around it, the country and the world at large. Prof Petersen engaged with Mr Jay Naidoo, founding General Secretary of the Congress of South African Trade Unions (COSATU) and cabinet minister. Mr Naidoo was the keynote speaker and addressed the issues surrounding indigenous knowledge, the values that can be found in it, and the role students can have in protecting and highlighting the value of such knowledge systems to bring future change in the world. “Where do we start in decolonising history? The next generation is rising up to that as more young people want to know about the beginning of the beginning,” Mr Naidoo said.

Human value is central to role of universities
A panel discussion was presented on the topic of the challenges of human value and what universities are doing about it, with Dr Vivienne Felix from New York University in the US, Prof Allen Kim, International Christian University in Japan, Dr Caroline Suranksy, University of Humanistic Studies in the Netherlands, and Dr WP Wahl from the UFS, facilitated by Adjunct Associate Professor Ashraf Mahomed from the University of Cape Town. Dr Suransky said: “If we were to identify ourselves as earthlings rather than with our nationalities, what do you reckon we would learn at universities? How do we inter-connect with the earth rather than try to change it?” she asked.

More than just a summit
The summit, which is a joint programme between the International Office, Student Affairs and the Institute of Reconciliation and Social Justice, will continue with more panel discussions, robust engagements and more activities. It will increase focus on critical thinking, on modalities capable of developing students to function effectively in an increasingly interdependent and complex world. It will also focus on building capacity in intercultural competencies, and grow an appreciation of cultural, historical, religious, linguistic, and political angles. The summit will include an excursion to Kimberley and to Galeshewe township in Northern Cape. Delegates will have the opportunity to attend South African cultural events such as the annual Vrystaat Kunstefees/Free State Arts Festival which will be held on the Bloemfontein Campus from 10-14 July, as well as other African theatre productions. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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