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Inaugural lecture focuses on understanding society

10 July 2018 Photo Supplied

Understanding what the terms ‘social’ and ‘cultural’ mean and where they come from is important for Prof Kobus Marais. “If one thinks about it carefully, there was a time in the history of the universe and Earth that terms like ‘social’ and ‘cultural’ did not exist. So, if they did not exist from the very beginning, they must have emerged through some process,” he said at his inaugural lecture held earlier this year.

Prof Marais is a senior lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). His interest is in translation studies, but he is conceptualising translation as a technical term that refers to the semiotic process in other words, the process through which living organisms create meaningful responses to an environment.

Semiotics entails the study of signs, and it holds that anything in the universe can act as a sign or be interpreted as one. “A tune can be a sign of resistance against political domination, such as Give me hope, Jo’anna, a song by Eddie Grant, and smoke can be a sign of fire, just as the word ‘rose’ could be a sign of a sweet-smelling flower of any colour,” Prof Marais said.

The universe is perfused by signs, and we are constantly interpreting them, from traffic signs to buildings to agricultural practices to more abstract things like ‘the law’, ‘politics’, ‘economics’ or ‘religion’. All of these things mean something to us and were made as meaningful responses to an environment.

Inaugural lectures vital part of any university
“Inaugural lectures afford professors the opportunity to table a broader research agenda as well as the opportunity to reflect on meta-disciplinary concerns,” Prof Marais said.

He said during the lecture, he had worked out “a theory of translation that explains some aspects of where social/cultural things come from and how they come to be”. An idea that society, and or culture, are a result of translation processes, that is, “processes in which organisms (human beings in this case) respond to an environment in a meaningful way by creating social relationships and cultural phenomena”.
“Social and cultural phenomena thus all have a meaningful (semiotic) dimension or aspect that I would like to study,” he said.

News Archive

SAB World of Learning Brewery bid awarded to Kovsie Brewing

2017-11-28

Visitors from SA Breweries (AB InBev), Khosi Mogotsi,
Patience Selesho and Zinhle Ngcobo with
Dr Jan-G Vermeulen and Dr Errol Cason from
Kovsie Brewery.
Photos: Moeketsi Mogotsi

With the recent procurement of SAB by Anheuser-Busch InBev SA/NV (AB InBev), a Belgian transnational beverage and brewing company, the 500L educational brewery located at the SAB Cyril Ramaphosa World of Learning, became available for donation. After an initial shortlisting of three universities, the SAB World of Learning Brewery was awarded to the University of the Free State (UFS) to be managed by Kovsie Brewing.

Prof Corli Witthuhn, Vice-Rector: Research at the UFS, approved the application for a micro-manufacturing liquor licence right in the middle of campus, which effectively put the UFS bid in a class of its own. It is part of her vision that entrepreneurial activities must be visible on campus”

Sixteen universities were approached to obtain the brewery for their respective campuses.

Kovsie Brewing is an initiative started by postgraduate students at the UFS Department of Microbial, Biochemical and Food Biotechnology in 2012. The main objective of this initiative was to expose BSc students to brewing as a practical application of the scientific fields presented at the department.

Label mock-ups made by
Dr Jan-G Vermeulen from
Kovsie Brewery entered into
the yearly SAB Intervarsity
Brewing Competition. Kovsie
Brewing has won the best label
competition in 2013, 2014 and 2015
and was placed in the top three in
2016 and 2017.

First brewing and fermentation school
Dr Errol Cason, project leader at Kovsie Brewery, said: “Over the past five years the small-scale experimental brewery has steadily grown to the point where we obtained institutional support to establish the first Brewing and Fermentation School at the university.

Dr Cason explains that the primary role of Kovsie Brewing is to establish an accredited fermentation-based curriculum at the UFS to educate undergraduate and postgraduate students in the scientific process involved in the production of beer. “In addition, the donation enables Kovsie Brewing to provide practical job-related training and skills development on industrial grade equipment,” he said.

Emphasis on entrepreneurship
The secondary role is for Kovsie Brewing to function as a multi-disciplinary platform to stimulate the interaction between students from various fields of study. Currently Kovsie Brewing has well-established cooperative projects with both Marketing and Entrepreneurship programmes.

“In the future, Kovsie Brewing will expand on these multi-disciplinary interactions by incorporating other departments of the UFS with the focus on product development, logistics, as well as the legal aspects concerned with brewing,” Dr Jan-G Vermeulen from the Kovsie Brewery team said.

Corporate social investment representatives from AB InBev recently visited the university. Among others they met Drs Vermeulen and Cason. During their visit they also looked at other university projects, including the Department of Paediatric and Child Health and the Universitas Hospital, the Engineering Sciences Department and the Naval Hill Planetarium.

Khosi Mogotsi from AB InBev said: “It was wonderful to experience the passion with which UFS staff do their work.”

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