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10 July 2018 Photo Supplied
Inaugural lecture focuses on understanding society
Dr Kristina Riedel, Head of the UFS Department of Linguistics and Language Practice with Prof Kobus Marais at his inaugural lecture in May.
Understanding what the terms ‘social’ and ‘cultural’ mean and where they come from is important for Prof Kobus Marais. “If one thinks about it carefully, there was a time in the history of the universe and Earth that terms like ‘social’ and ‘cultural’ did not exist. So, if they did not exist from the very beginning, they must have emerged through some process,” he said at his inaugural lecture held earlier this year.

Prof Marais is a senior lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). His interest is in translation studies, but he is conceptualising translation as a technical term that refers to the semiotic process   in other words, the process through which living organisms create meaningful responses to an environment. 

Semiotics entails the study of signs, and it holds that anything in the universe can act as a sign or be interpreted as one. “A tune can be a sign of resistance against political domination, such as Give me hope, Jo’anna, a song by Eddie Grant, and smoke can be a sign of fire, just as the word ‘rose’ could be a sign of a sweet-smelling flower of any colour,” Prof Marais said. 

The universe is perfused by signs, and we are constantly interpreting them, from traffic signs to buildings to agricultural practices to more abstract things like ‘the law’, ‘politics’, ‘economics’ or ‘religion’. All of these things mean something to us and were made as meaningful responses to an environment.

Inaugural lectures vital part of any university
“Inaugural lectures afford professors the opportunity to table a broader research agenda as well as the opportunity to reflect on meta-disciplinary concerns,” Prof Marais said.

He said during the lecture, he had worked out “a theory of translation that explains some aspects of where social/cultural things come from and how they come to be”. An idea that society, and or culture, are a result of translation processes, that is, “processes in which organisms (human beings in this case) respond to an environment in a meaningful way by creating social relationships and cultural phenomena”. 
“Social and cultural phenomena thus all have a meaningful (semiotic) dimension or aspect that I would like to study,” he said.

News Archive

UFS forms International Advisory Council
2010-11-09

The University of the Free State (UFS) has established an International Advisory Council (IAC) to advise the leadership of the university on its future positioning strategies, especially in relation to its international ambitions as a place of scholarship and service among the leading universities in the world.

The Council, constituted by Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, consists of nine high-profile international experts with proven expertise, leadership, influence and experience.

“Since the appointment of Prof. Jansen, the leadership of the university has been revising and aligning several functions as part of a thrust to position the institution to meet 21st century national, regional and international challenges,” says Prof. Aldo Stroebel, Director of International Affairs at the UFS.

The appointment of the IAC is one of the strategies to advise and guide the UFS during the next phase of development and growth.

The university is fortunate to have attracted council members from various spheres of influence who can provide strategic guidance and bring cutting-edge expertise to bear on the policies, strategies and actions plans of the UFS. Among them are Prof. Brenda Gourley, former Vice-Chancellor of the University of Natal (now UKZN); Mr Gert Grobler, SA Ambassador to Japan; and Ms Phumzile Mlambo-Ncquka, Former Deputy-President of South Africa, and Executive Chairperson of the Umlambo Foundation.

The first meeting of the Council will take place from 10-13 November 2010. During this meeting the Council will advise the university leadership on the positioning of the UFS in a global knowledge economy; research excellence; excellence in the scholarship of teaching and learning; student engagement and transformation; and other strategic programmes of focus, including engaged scholarship.

The other Council members are:

- Prof. Joel Samoff: Professor of African Studies, Stanford University, USA (Chairperson)
- Prof Luc D’Haese: Chairperson: University International Committee and Advisor to the Rector, University of Antwerp, Belgium
- Prof. Masafumi Nagao: United Nations University and International Christian University, Japan
- Dr Uri Ofir: International Entrepreneur and Business Development Specialist, Scientech Inc., Switzerland
- Prof. Alice Pell: Vice-Provost International Affairs, Cornell University, USA
- Prof. Akilagpa Sawyerr: Former Secretary-General, Association of African Universities (AAU), Ghana

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
8 November 2010

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