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10 July 2018 Photo Supplied
Inaugural lecture focuses on understanding society
Dr Kristina Riedel, Head of the UFS Department of Linguistics and Language Practice with Prof Kobus Marais at his inaugural lecture in May.
Understanding what the terms ‘social’ and ‘cultural’ mean and where they come from is important for Prof Kobus Marais. “If one thinks about it carefully, there was a time in the history of the universe and Earth that terms like ‘social’ and ‘cultural’ did not exist. So, if they did not exist from the very beginning, they must have emerged through some process,” he said at his inaugural lecture held earlier this year.

Prof Marais is a senior lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). His interest is in translation studies, but he is conceptualising translation as a technical term that refers to the semiotic process   in other words, the process through which living organisms create meaningful responses to an environment. 

Semiotics entails the study of signs, and it holds that anything in the universe can act as a sign or be interpreted as one. “A tune can be a sign of resistance against political domination, such as Give me hope, Jo’anna, a song by Eddie Grant, and smoke can be a sign of fire, just as the word ‘rose’ could be a sign of a sweet-smelling flower of any colour,” Prof Marais said. 

The universe is perfused by signs, and we are constantly interpreting them, from traffic signs to buildings to agricultural practices to more abstract things like ‘the law’, ‘politics’, ‘economics’ or ‘religion’. All of these things mean something to us and were made as meaningful responses to an environment.

Inaugural lectures vital part of any university
“Inaugural lectures afford professors the opportunity to table a broader research agenda as well as the opportunity to reflect on meta-disciplinary concerns,” Prof Marais said.

He said during the lecture, he had worked out “a theory of translation that explains some aspects of where social/cultural things come from and how they come to be”. An idea that society, and or culture, are a result of translation processes, that is, “processes in which organisms (human beings in this case) respond to an environment in a meaningful way by creating social relationships and cultural phenomena”. 
“Social and cultural phenomena thus all have a meaningful (semiotic) dimension or aspect that I would like to study,” he said.

News Archive

Thakaneng bridge: Valentines Promotions
2009-02-13

Thakaneng bridge: Valentines Promotions

Thakaneng bridge: Valentines Promotions - 13 February. Special discount! Prizes to be won!

  1. TRÄUMEREI

Enige twee ontbyte kry `n glasie sap en koffie gratis.
Enige middagete kry `n trammazini of glas huiswyn gratis.

Any two breakfasts get a free juice and coffee.
A free glass of wine or a trammazini with any lunch.

  1. VARSITY INFORMATION & TECHNOLOGY

Spend R1000.00 or more and stand a chance to win an Ipod Shuffle.
More specials in store.

Spandeer R1000.00 of meer en staan `n kans om `n Ipod Shuffle te wen.
Daar sal ook ander spesiale aanbiedinge in die winkel wees.

  1. VETKOEK FACTORY

Heart shaped vetkoek with delicious fillings and get a free heart shaped chocolate with every vetkoek.

Kom geniet `n hartvormige vetkoek met `n smaaklike vulsel en kry `n gratis hartvormige sjokolade.

  1. VARSITY HAIR STUDIO

Make Friday the 13th your lucky day at VARSITY HAIR STUDIO.
Amazing discounts will be given away!

Maak Vrydag die 13de jou gelukkige dag by VARSITY HAIR STUDIO.
Groot afslag op byna alles.

  1. KOVSIE PRIVAAT AKKOMMODASIE

Alle bestaande klante kom neem deel aan `n gelukstrekking en staan `n kans om `n etebewys ter waarde van R400.00 te wen.

All existing clients can enter into a lucky draw and stand a chance to win a free meal worth R400.00.

  1. XEROX

Kom neem deel aan `n “lucky draw” en wen een van verskeie geskenke.
Enter the lucky draw and win one of many prizes.

  1. MELLIN

LEVI, POLO en LUXION-KUKA promosies. Gratis geskenke wannneer `n raam gekoop word.
LEVI, POLO and LUXION-KUKA promotions. A free gift with any frame bought.

8. FRIENDLY SEVEN ELEVEN
Lots of in-store give-aways.
Vele weggee geskenke in die winkel. Besoek ons gerus.

9. RUSH HOUR
Kom prik `n ballon en wen een van vele pryse, waaronder T-hemde, `n koek, teddiebeer of dalk ‘n mini- make over.
Ons maak ook `n plan vir lekker musiek op die brug!

Win a cake, T-shirt ,a teddy bear or a mini make over in our burst a balloon competition.

10.MAMA`S KITCHEN
Kom neem deel aan `n gelukstrekking en wen `n piekniekmandjie vir twee.
`n Gratis geskenkie vir die eerste 100 klante.

Enter the lucky draw and stand a chance to win a picnic hamper for two.
The first 100 clients will receive a gift.

11. ROASTERS
Kom koop een chip twister en kry een gratis.
Buy ` chip twister and get one for free.

12 DIE DELI

Koop een groot ontbyt en kry `n damesontbyt gratis.
Kry skyfies gratis saam met enige burger.

Buy a breakfast and get a ladies breakfast free.
Free chips with any burger.

  1. NASHUA MOBILE

Buy airtime for R10.00 or more and stand a chance to win airtime worth R55.00
Koop lugtyd van R10.00 of meer en staan `n kans om lugtyd ter waarde van R55.00 te wen.

  1. VAN SCHAIK BOEKHANDEL

Alle aankope op 13 Februarie kwalifiseer vir `n gelukstrekking op die 14de Februarie en staan `n kans om `n geskenk te wen waaronder wetenskaplike sakrekenaars, memory sticks en penstelle.

All clients who buy something on 13 February 2009 may enter a lucky draw and may win gifts like pen sets, scientific calculator or a memory stick on 14 February 2009.

  1. ROCKSTARS

Kom koop `n T-hemp en staan `n kans om `n geskenk te wen.

Buy a T-shirt and stand a chance to win a prize

 

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