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Inaugural lecture focuses on understanding society
Dr Kristina Riedel, Head of the UFS Department of Linguistics and Language Practice with Prof Kobus Marais at his inaugural lecture in May.

Understanding what the terms ‘social’ and ‘cultural’ mean and where they come from is important for Prof Kobus Marais. “If one thinks about it carefully, there was a time in the history of the universe and Earth that terms like ‘social’ and ‘cultural’ did not exist. So, if they did not exist from the very beginning, they must have emerged through some process,” he said at his inaugural lecture held earlier this year.

Prof Marais is a senior lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). His interest is in translation studies, but he is conceptualising translation as a technical term that refers to the semiotic process   in other words, the process through which living organisms create meaningful responses to an environment. 

Semiotics entails the study of signs, and it holds that anything in the universe can act as a sign or be interpreted as one. “A tune can be a sign of resistance against political domination, such as Give me hope, Jo’anna, a song by Eddie Grant, and smoke can be a sign of fire, just as the word ‘rose’ could be a sign of a sweet-smelling flower of any colour,” Prof Marais said. 

The universe is perfused by signs, and we are constantly interpreting them, from traffic signs to buildings to agricultural practices to more abstract things like ‘the law’, ‘politics’, ‘economics’ or ‘religion’. All of these things mean something to us and were made as meaningful responses to an environment.

Inaugural lectures vital part of any university
“Inaugural lectures afford professors the opportunity to table a broader research agenda as well as the opportunity to reflect on meta-disciplinary concerns,” Prof Marais said.

He said during the lecture, he had worked out “a theory of translation that explains some aspects of where social/cultural things come from and how they come to be”. An idea that society, and or culture, are a result of translation processes, that is, “processes in which organisms (human beings in this case) respond to an environment in a meaningful way by creating social relationships and cultural phenomena”. 
“Social and cultural phenomena thus all have a meaningful (semiotic) dimension or aspect that I would like to study,” he said.

News Archive

Research conducted on economic impact of recent international soccer and rugby matches for Bloemfontein
2004-09-09

The Centre for Development Support at the University of the Free State (UFS) recently conducted a survey on the economic impact of the international soccer and rugby games that were played in Bloemfontein earlier this year.

The research focused on the soccer match between Bafana Bafana and the Cape Verdic Isle and the rugby match between the Springboks and Ireland .

“The survey was done as a result of a research agenda about local economic development in Bloemfontein ,” said Dr Lochner Marais, researcher at the centre.

“We conducted the research by doing 402 interviews with soccer supporters and 376 interviews with rugby supporters from outside Bloemfontein ,” said Dr Marais.

The centre distributed questionnaires, collecting the following information on the soccer and rugby supporters: their age, gender and origin, the number of nights spend in Bloemfontein , their household expenditure in Bloemfontein and their rating on the quality of service.

“It is estimated that 10 800 soccer supporters and 27 000 rugby supporters came from outside Bloemfontein . Of the rugby supporters 14,4% were female and 85,6% were men. For the soccer international the percentage was 33% females and 67% males,” said Dr Marais.

The highest number of people who came to watch the soccer game in Bloemfontein (35,8%) was from the Northern Free State . The rugby supporters mainly came from Gauteng (21,8%) and the Northern Free State (18%).

When visiting Bloemfontein soccer supporters spend R912 per household, whilst rugby supporters reached deeper in their pockets and spent R1 807 per household.

“The survey indicated that the two international matches resulted in approximately R58 million been spent in Bloemfontein . Rugby supporters were accountable for the largest part (R48 787 205) spent. The largest chunk of the money spent was on accommodation (R14 593 279). On average soccer and rugby supporters from outside Bloemfontein spent 1,4 and 1,9 nights in Bloemfontein ,” said Dr Marais.

Rugby and soccer supporters were also asked to rate the quality of service received from amongst others hotels, guest houses, restaurants, and transport and entertainment facilities. Soccer supporters rated their satisfaction with services higher as rugby supporters. The rugby supporters gave the services at hotels a 3,9 rating, whilst soccer supporters awarded 4,6 rating out of a possible five.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
9 September 2004
 

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