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24 July 2018 Photo Charl Devenish
Office dynamo obtains masters in reconciliation- nathlene van wyk
Nathlene van Wyk, Office Manager for the Dean of the Faculty of Theology and Religion, at the Winter Graduations in Bloemfontein.

Nathlene van Wyk hails from the rural town of Douglas in the Northern Cape, but this dynamic Office Manager for the Dean: Faculty of Theology and Religion has a knack with people, having obtained her undergraduate and honours degrees in Industrial Psychology. At a graduation ceremony held on 28 June 2018 at the Bloemfontein Campus of the University of the Free State (UFS), Nathlene also received her Master’s Degree in Reconciliation and Social Cohesion.

Devoted mother, avid student

Nathlene credits her success to the support system she had within her family. She says: “I would never have been able to complete this degree without the support of my husband, Feris. I spent my Saturdays and Sundays in the office, busy writing and doing assignments while he looked after our two daughters, aged three and five, and made sure everything at home ran smoothly.”

In addition, Nathlene experienced her mother’s loving support. She says: “I have much to be grateful for towards my mom, Maureen Morolong. As a single mother, she went to great lengths to ensure that I gained a good education. On days that things were especially difficult, her prayers and encouragement carried me through. She often repeated the saying: ‘It’s not how you start, it’s how you finish.’ This kept me motivated when the days seemed too short and discouragement set in.”

Brimming with pride
Prof Fanie Snyman, Dean of the Faculty of Theology and Religion, says of Nathlene’s achievement: “I am immensely proud of Nathlene. To study for a master’s degree while keeping up with a demanding position at the faculty, as well as the responsibilities of being a wife and mother is not easy. The university at large and the faculty in particular are still in a process of transformation and I think the research Nathlene did will benefit us in our efforts to transform the university.”

Nathlene says: “I always had an interest in social and political issues. With continued protest, interracial conflict, inequality and poverty, it became clear to me that 23 years after the dawn of democracy, our country is still very much battling to rid itself of the traumatic legacies of apartheid. For me, this is why the whole notion of reconciliation needs to be rethought and re-evaluated. Completing this degree allowed me to do just that: To critically evaluate our current state of affairs while applying theoretical frameworks that can help us to explain and understand our society better.”

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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