Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
23 July 2018 Photo Johan Roux
Pilot exchange programme between UFS and University of Wisconsin
Dionne van Reenen, JC van der Merwe, and Prof John Grider from the University of Wisconsin-Lacrosse.

The Institute for Reconciliation and Social Justice at the University of the Free State (UFS) partnered with the University of Wisconsin-La Crosse in the United States of America (USA) to pilot the first Global Education student-staff exchange. 

The pilot project hosted seven students from the USA and five students from the UFS in a joint tour. The group delved into the political histories of South Africa, visiting among others Freedom Park, the Voortrekker Museum, the Apartheid Museum, and Mandela House during the first leg of the tour in Johannesburg. Before departing from Johannesburg, they had enriching, thought-provoking round-table sessions with Sello Hatang, Leon Wessels, and some of the staff from the Nelson Mandela Foundation.

En route to Pilanesberg in North-West, the tour visited the Sterkfontein Caves and the Cradle of Humankind at Marupeng. Interactive days at the Mphebatho Cultural Museum and Pilanesberg National Park as well as an excursion to Korannaberg to view some San paintings, provided an opportunity to further survey the place of natural, environmental, and cultural heritage in a globalising, modern world.

JC van der Merwe and Dionne van Reenen were joined by Shirley du Plooy and Matau Setshase, together with La Crosse History Chair, Prof John Grider.

Insightful engagements on diverse issues
In Bloemfontein, the lecturing staff facilitated several full-day classes and dialogues at the UFS, after which students offered enlightening presentations on their insights, and showed some serious and deep engagement with legacies of segregation in many different contexts. 

During the closing evening’s discussions with Prof Francis Petersen, UFS Rector and Vice-Chancellor, staff conveyed that, while they usually expect personally transformative moments during such engagements, there is always hope for real critical developments and deepened understandings of how we see and are seen – students on the tour exceeded this hope by seriously grappling with a large array of social and political challenges and initiating lively, inclusive discussions, debating in their own time and spaces.  
“Education, in all its facets, flourished beyond the classroom for staff, students, hosts, and visitors alike, and both institutions look forward to further collaborations in what promises to be a really productive model for international higher-education exchange programmes,” Van der Merwe said.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept