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13 July 2018 Photo Johan Roux
Sikhululekile Luwaca named 100 Young Mandelas of the future
Sikhululekile Luwaca was recently named as one of 100 Young Mandelas of the future by News24 for his embodiment of Nelson Mandela’s characteristics.
On Tuesday 3 July 2018, News24.com announced the 100 Young Mandelas of the future. Among those nominated was Sikhululekile Luwaca, a former president of the Student Representative Council (SRC) at the University of the Free State (UFS).
 
“It is humbling. I embrace collective action and it would be unfair not to appreciate all the great minds I have encountered over the years and had the privilege to work with. Our individual progress can never be separated from that of the community. It is no longer I that lives, but us, we,” said Luwaca.

Six million readers nominated 1 000 South Africans from all walks of life who could be considered Mandelas of the future. Luwaca emerged in the Visionary category as one of the 100 who made the cut. The initiative was inspired by what would have been Nelson Mandela’s 100th birthday on 18 July 2018. “News24 set out to honour 100 young South Africans who embody the characteristics Mandela was best known for,” said a statement by News24.

While he was the SRC president, Luwaca’s office played a critical role in raising R1.2 million for underprivileged students. He continues to make major strides as the current chairperson of the UFS African National Congress Youth League (ANCYL). 

His social and political influence goes back to when a 13-year-old Luwaca founded an association that sought to address school dropouts in rural areas. In high school, the young philanthropist established an organisation that collected and distributed food for needy elders of Cathcart township in the Eastern Cape. For five years Luwaca served the Student Christian Organisation as chairperson. In 2013, he co-founded the Ubuntu School Project that donated 100 full school uniforms to Phomolong High School learners in Tembisa.

Later on as a UFS student, Luwaca helped found the Hand2Hand Student Association which drives fundraising initiatives, as well as the collection of non-perishable food items and second-hand textbooks for disadvantaged students. In 2015 he was elected a Residence Committee representative for House Outeniqua and SRC: Dialogue and Association. 

Luwaca was instrumental in facilitating a series of dialogues on transformation such as the Fees Must Fall movement and the Shimla Park incident.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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