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13 July 2018 Photo Johan Roux
Sikhululekile Luwaca named 100 Young Mandelas of the future
Sikhululekile Luwaca was recently named as one of 100 Young Mandelas of the future by News24 for his embodiment of Nelson Mandela’s characteristics.

On Tuesday 3 July 2018, News24.com announced the 100 Young Mandelas of the future. Among those nominated was Sikhululekile Luwaca, a former president of the Student Representative Council (SRC) at the University of the Free State (UFS).
 
“It is humbling. I embrace collective action and it would be unfair not to appreciate all the great minds I have encountered over the years and had the privilege to work with. Our individual progress can never be separated from that of the community. It is no longer I that lives, but us, we,” said Luwaca.

Six million readers nominated 1 000 South Africans from all walks of life who could be considered Mandelas of the future. Luwaca emerged in the Visionary category as one of the 100 who made the cut. The initiative was inspired by what would have been Nelson Mandela’s 100th birthday on 18 July 2018. “News24 set out to honour 100 young South Africans who embody the characteristics Mandela was best known for,” said a statement by News24.

While he was the SRC president, Luwaca’s office played a critical role in raising R1.2 million for underprivileged students. He continues to make major strides as the current chairperson of the UFS African National Congress Youth League (ANCYL). 

His social and political influence goes back to when a 13-year-old Luwaca founded an association that sought to address school dropouts in rural areas. In high school, the young philanthropist established an organisation that collected and distributed food for needy elders of Cathcart township in the Eastern Cape. For five years Luwaca served the Student Christian Organisation as chairperson. In 2013, he co-founded the Ubuntu School Project that donated 100 full school uniforms to Phomolong High School learners in Tembisa.

Later on as a UFS student, Luwaca helped found the Hand2Hand Student Association which drives fundraising initiatives, as well as the collection of non-perishable food items and second-hand textbooks for disadvantaged students. In 2015 he was elected a Residence Committee representative for House Outeniqua and SRC: Dialogue and Association. 

Luwaca was instrumental in facilitating a series of dialogues on transformation such as the Fees Must Fall movement and the Shimla Park incident.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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