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01 June 2018 Photo Ian van Straaten
Future Kovsies love Qwaqwa Campus
Excited learners getting a quick lesson from Keafon Jumbam from the Department of Zoology and Entomology.

Hundreds of Grade 11 and 12 learners from all corners of the Eastern Free State and far afield converged on the Qwaqwa Campus of the University of the Free State (UFS) for the annual Open Day.

This was not just about getting information pertaining to academics, but it was also about getting the feel of campus life.

“Prospective students got the chance to explore our campus, interact with lecturers, and learn about the university’s qualification offerings. Drone flights and face painting added to the entertainment; there was also an opportunity to dress up for photos with staff from the Faculty of Economic and Management Sciences, while the Faculty of Education had a DJ belting out catchy tunes. We look forward to welcoming the class of 2019,” said Acting Vice-Principal: Academic and Research, Dr Jared McDonald.

Motivation and hard work

Karabo Mokoena and Sentebale Matsaba from Retief High School in Kestell expressed their excitement. “I want to study Political Science so that I can become a political adviser,” said Karabo. Sentebale added that the day was an ‘adventure’, as she wanted to get more information. “The event has motivated me to work even harder,” said an aspiring medical doctor.

From the teachers’ side, the event also served as a motivation for their learners.

“Our learners did not only find the day to be very fruitful in terms of information received. They also found it motivational as they were exposed to the look and feel of university life. It was indeed eye-opening and fascinating for them. Many said that they are now motivated to work even harder,” said Dikeledi Mabine, Life Orientation and English teacher at Ntsu Secondary School in Bethlehem.

The Rector and Vice-Chancellor, Prof Francis Petersen, also shared his hopes and aspirations for the campus and the UFS in general with teachers, while learners and future Kovsies were also given the chance to apply online.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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