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15 June 2018
Photo Sonia Small
Prof Francis Petersen, UFS Rector and Vice-Chancellor, paid a special visit to the Springboks on Friday 15 June 2018 to wish the four former Kovsies good luck for the test match against England on Saturday (16 June 2018).
From the left are: Jacques Nienaber, Oupa Mohoje, Prof Petersen, Rassie Erasmus, and Swys de Bruin.
Listen to Prof Petersen's message to the Springboks here.
Former Kovsies are in abundance in the management team to face England in the second test in Bloemfontein on Saturday (16 June 2018).
No less than four of the management team, including three of the five coaches, are Kovsies, having studied at the University of the Free State (UFS) previously. They are Rassie Erasmus (head coach), Jacques Nienaber (defence coach), Swys de Bruin (consultant for attacking play), and Vivian Verwant (physiotherapist). Nienaber is also a qualified physio who started his career in this role at Shimlas before advancing to coaching later on. Erasmus and De Bruin both donned the blue jersey.
Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, paid a special visit to the Springboks’ hotel in Bloemfontein on Friday morning (15 June 2018) to wish Erasmus and company good luck for the test. “I just want to wish you all the best. The entire Kovsie community is behind you and the Springboks, and we only want one result tomorrow,” Prof Petersen said.
Erasmus, who studied at the UFS in the early 1990s, said it was a joyful week in Bloemfontein. “It is good to be here. We really enjoyed the facilities, having trained at Shimla Park with all its good memories. Hopefully the result will be good tomorrow. We are proud former Kovsies, with quite a few of us here,” Erasmus said.
Although he won’t play on Saturday, loose forward Oupa Mohoje is still part of the training squad. Ox Nche, who was released from the squad on Sunday (10 June 2018), became the 76th Kovsie Springbok in the match against Wales on 2 June 2018.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.