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28 June 2018 Photo Supplied
Reitz book wins sought-after UFS Book Prize
Back from left; JC van der Merwe; Prof Corli Witthuhn, front from left; Dionne van Reenen and Dr Glen Taylor, Senior Director of Research Development.

Having been described “a brave book” by Prof Corli Witthuhn, Vice-Rector: Research, Transformation and Legitimation in Post-apartheid Universities by JC van der Merwe and Dionne van Reenen, is the deserving winner of the University of the Free State (UFS) Book Prize for 2017.

“This award is confirmation that our research and reflections produced sound scholarly work,” said Van der Merwe. He added that they recognised it was impossible for one research study to tell the whole story about Reitz, which reached a level of complexity that extended beyond a single reading of evidence and discourses.

Van der Merwe is the Acting Director of the Institute for Reconciliation and Social Justice at the UFS and his co-author, Van Reenen is also a researcher at the institute. 

Book critically discusses pivotal moment
According to this year’s external evaluation, the winning book is a competent account of the struggle of one institution with identity, culture, race and transformation.  

“Congratulations to JC van der Merwe and Dionne van Reenen on winning the 2017 UFS book prize with their book. This is a brave book written with deep understanding and modulated moral anger,” said Prof Corli Witthuhn, Vice-Rector; Research at the UFS.

“In critically focusing on a moment in the history of UFS – the infamous Reitz event – JC and Dionne enable us to understand the depth and embedded nature of racism in our higher education institutions.”

Unpacking the Reitz incident 
The concept for the book dates back to 2011 said Van der Merwe. “I conceptualised and organised a series of semi-structured interviews with key members of the UFS senior staff and student leaders who were in office at the time of the Reitz video.”.

He then began to formulate the structure of the book – the aim of which was to contextualise and unpack the Reitz incident by conducting an in-depth investigation into the event itself, the rhetoric surrounding it, and the set of practices and ideas in which it was embedded. Van Reenen joined the UFS after the interviews and was therefore the perfect interlocutor in discussing the events prior to and after 2008.

“They deliver a theoretically rich analysis of the anatomy of current contestation about race and transformation in higher education in South Africa, the resultant legitimation crisis facing the UFS and South African universities more generally, as well as ways to restore institutional legitimacy and reputation focusing on instituting deeper and more durable change that unlocks the promise of democracy,” Prof Witthuhn said.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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