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28 June 2018 Photo Supplied
Reitz book wins sought-after UFS Book Prize
Back from left; JC van der Merwe; Prof Corli Witthuhn, front from left; Dionne van Reenen and Dr Glen Taylor, Senior Director of Research Development.

Having been described “a brave book” by Prof Corli Witthuhn, Vice-Rector: Research, Transformation and Legitimation in Post-apartheid Universities by JC van der Merwe and Dionne van Reenen, is the deserving winner of the University of the Free State (UFS) Book Prize for 2017.

“This award is confirmation that our research and reflections produced sound scholarly work,” said Van der Merwe. He added that they recognised it was impossible for one research study to tell the whole story about Reitz, which reached a level of complexity that extended beyond a single reading of evidence and discourses.

Van der Merwe is the Acting Director of the Institute for Reconciliation and Social Justice at the UFS and his co-author, Van Reenen is also a researcher at the institute. 

Book critically discusses pivotal moment
According to this year’s external evaluation, the winning book is a competent account of the struggle of one institution with identity, culture, race and transformation.  

“Congratulations to JC van der Merwe and Dionne van Reenen on winning the 2017 UFS book prize with their book. This is a brave book written with deep understanding and modulated moral anger,” said Prof Corli Witthuhn, Vice-Rector; Research at the UFS.

“In critically focusing on a moment in the history of UFS – the infamous Reitz event – JC and Dionne enable us to understand the depth and embedded nature of racism in our higher education institutions.”

Unpacking the Reitz incident 
The concept for the book dates back to 2011 said Van der Merwe. “I conceptualised and organised a series of semi-structured interviews with key members of the UFS senior staff and student leaders who were in office at the time of the Reitz video.”.

He then began to formulate the structure of the book – the aim of which was to contextualise and unpack the Reitz incident by conducting an in-depth investigation into the event itself, the rhetoric surrounding it, and the set of practices and ideas in which it was embedded. Van Reenen joined the UFS after the interviews and was therefore the perfect interlocutor in discussing the events prior to and after 2008.

“They deliver a theoretically rich analysis of the anatomy of current contestation about race and transformation in higher education in South Africa, the resultant legitimation crisis facing the UFS and South African universities more generally, as well as ways to restore institutional legitimacy and reputation focusing on instituting deeper and more durable change that unlocks the promise of democracy,” Prof Witthuhn said.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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