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27 March 2018 Photo Thabo Kessah
Afromontane Research Unit welcomes new Director
Newly-appointed Afromontane Research Unit Director, Dr Vincent Clark.
The newly-appointed Director of the Afromontane Research Unit (ARU) on the Qwaqwa Campus, Dr Vincent Clark, is a true believer in risk-taking as a way of improving one’s life.

“Taking risks grows one’s confidence and experience, and at the right time the right door will open,” he asserts.

Dr Clark has his foundation in Geography and Botany; in 1998, he graduated with a BSc degree majoring in these two subjects, and he also has an Honours degree (1999) in Geography and Environmental Management; both degrees were obtained at the University of Johannesburg (the then Rand Afrikaans University).
 
“Then in 2010, I graduated with a PhD in Phytogeography at Rhodes University.  My PhD was followed up by several postdoctoral fellowships from Rhodes University and one at the University of Zürich between 2010 and 2016. I was privileged to become a lead academic in Professor Nigel Barker’s Great Escarpment Biodiversity Research Programme,” said Dr Clark, who is currently enjoying a good read of John Hunt’s The Ascent of Everest and Spiritual Leadership by Henry and Richard Blackaby.

He envisions the ARU as the continental leader in African mountain research, with an immediate focus on the sustainable development of the Maloti-Drakensberg.
 
“My immediate plans for the ARU team are to grow a strong network of between 60 odd researchers and postgraduates, and to connect them with the regional mountain-research community. Short-term plans include fostering stronger ARU links with the Swiss mountain-research community, encouraging the Japan collaboration, and an ARU-hosted Regional Mountain Conference.”

 “Longer-term plans are to develop the ARU into the leading African mountain-research group and for the ARU to become a leading South-based agent informing the global mountain-research arena,” he added.

Dr Clark has very strong words for the academia. “Academia must always guard against becoming a community of ‘yes men’ for external political or social agendas. As academics, we have a duty to discover and present the truth, regardless of how unpopular that might be. We are in serious danger of losing our academic mandate when we simply become a rubber stamp for untested politically-correct assumptions and agendas. If we ever needed bold academics to expose the plethora of ‘Emperors New Clothing’ currently on parade, it’s today.”

This family man and father of a one-year old son, loves the outdoor life. His hobbies include birding, hiking, swimming, surfing, and reading Louis L’Amour and Hammond Innes.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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