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09 March 2018 Photo Barend Nagel
Experts engage in stimulating discussion on South Africa future
Moeletsi Mbeki, Prof Phillippe Burger, Dr Ina Gouws, and Waldimar Pelser.

The University of the Free State (UFS) and the broader Bloemfontein community had the privilege of listening to expert opinions on the country’s future at the Wynand Mouton Theatre on the Bloemfontein Campus on 2 March 2018. On stage were Waldimar Pelser, Rapport editor; Prof Phillippe Burger (Department of Economics); Dr Ina Gouws (Department of Political Studies and Governance) from UFS; and author and businessman Moeletsi Mbeki. Together they painted a critical picture of our current and future state of affairs during a remarkable morning hosted by Rapport Regstreeks and kykNET. 

The ills of our economy
Master of his subject, Prof Burger had the audience spellbound when he explained the real issues surrounding our current sluggish economy. He was concerned about the general lack of growth – the major reason for unemployment. Figures have shown that even a slight increase in economic growth, creates an increase in employment. “We know that good education leads to economic growth,” he said. Poor education is one of our big problems, with our school mathematics performance among the worst in the world. He further advised that we should roll back patronage, stabilise public debt, facilitate a true partnership between government and businesses, identify specific growth sectors, address tenure rights, develop supply chains, and develop special skills. “I believe that we should bring back apprenticeships,” he said. 

Political pains
Mostly in agreement with Prof Burger’s contribution, Mbeki wanted to add politics in the mix as a factor that harms our economy. Capturing the audience with his impressive knowledge and insight, he explained that we basically still sat with the British economic systems set out between 1902 and 1910 – the production and export of minerals, fuelled by cheap labour. The mining sector provided a market for agriculture that also used cheap labour. Currently, we sit with two elites: the capital elite that produces, and the political elite that taxes the profits. Hence, the money is not reinvested. “We need new elite, that will invest in the country, instead of consuming the profits,” he said. Who should this be? “Such a coalition must include owners of productive assets who should form an alliance with rural people.”

Remain vigilant
Dr Ina Gouws supported this notion, saying that now was not the time to put our hopes in one leader for a better future. We should remain critical and vocal about our concerns. Political leaders did not always paint a true picture of what the people wanted and felt. 

More interesting and current topics were addressed during the question and answer session, and Pelser ensured that all adhered to a strict schedule, while using the available time optimally. We hope to see more such events on campus, inviting discourse on current topics. 

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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