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Research focus on HIV and TB stigma among healthcare workers
Posters reading, “Let’s Stop Stigma” urge healthcare workers to ”Be kind to yourself. Be kind to others.” Pictured here are Dr Asta Rau, Director of CHSR&D and Dr Michelle Engelbrecht, deputy director of the centre.

Researchers working on an internationally funded project are tackling a key occupational health issue: HIV and TB stigma among Free State healthcare workers. They developed and rolled out interventions to decrease stigma and will soon measure the effects. 
In this four-year project, UFS researchers from the Centre for Health Systems Research and Development (CHSR&D) are partnering with Antwerp University and the Free State Department of Health.  

Stigma is like an invisible mark 
A project leader at the CHSR&D, Dr Asta Rau, says most research on stigma in public health focuses on HIV stigma towards patients. Little is done on stigma among healthcare workers themselves. 
Dr Rau says that stigma undermines people’s dignity and causes them suffering. It can even stop them from seeking healthcare. Stigma threatens the health of healthcare workers and the stability of the health system, which is already under strain due to personnel shortages. 

Interventions to make a difference

The research identified two types of stigma - external stigma that can be seen around us, e.g. in the way healthcare workers speak about or treat one another and internal stigma that happens when healthcare workers take this ‘outside’ stigma and turn it inward on themselves. 

Dr Rau says the interventions involve training healthcare workers about what stigma is and how to go about reducing it. “We give them the knowledge and tips on how to communicate when they encounter stigma. It is up to them to then use that to fight stigma.” A communication campaign with posters and branded social marketing materials supports the training. The campaign uses a single slogan: ”Let’s Stop Stigma” and urges healthcare workers to ”Be kind to yourself. Be kind to others."

News Archive

Inaugural lecture focuses on intercultural communication
2005-03-15

Prof Johann de Wet, chairperson of the University of the Free State’s (UFS) Department of Communication and Information Studies, will deliver his inaugural lecture on Wednesday 16 March 2005 at 19:00 in the CR Swart Auditorium on campus.

The topic of the presentation is Meeting on the “narrow ridge” in intercultural communication.

Prof de Wet obtained the BA degree in 1977 at from the University of Cape Town, in 1982 an honors degree cum laude in Journalism from the University of  Stellenbosch, in 1985 an MA degree from the University of South Africa (UNISA) and in 1987 the D Litt Et Phil, also from UNISA.

His earlier professional life included being a diplomat stationed in Washington DC, and a SABC journalist.

Prof de Wet’s first stint in the academe was at UNISA (1983-1993) and the UFS (1993-1995).  He was an associate professor at both institutions.  Before returning to the UFS in 2001, Prof de Wet was director of communication in the public service, ministerial spokesperson at national and provincial levels, contributing editor of the Cape Argus, and communication consultant for various public and private sector institutions.

In his academic career of 16 years, Prof de Wet has authored/edited 12 scholarly books.  His other research outputs include some 20 accredited articles and scientific papers (national and international) respectively.  Much of his research has focused on persuasive and political communication, journalism and general communication theory. 

He is the founding and current editor of Communitas, a nationally-accredited academic journal on community communication and information impact.  He was appointed professor and chairperson of the Department of Communication and Information Studies at the UFS in January 2004.

MEDIA RELEASE
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
15 March 2005

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