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27 March 2018 Photo Earl Coetzee
Research focus on HIV and TB stigma among healthcare workers
Posters reading, “Let’s Stop Stigma” urge healthcare workers to ”Be kind to yourself. Be kind to others.” Pictured here are Dr Asta Rau, Director of CHSR&D and Dr Michelle Engelbrecht, deputy director of the centre.

Researchers working on an internationally funded project are tackling a key occupational health issue: HIV and TB stigma among Free State healthcare workers. They developed and rolled out interventions to decrease stigma and will soon measure the effects. 
In this four-year project, UFS researchers from the Centre for Health Systems Research and Development (CHSR&D) are partnering with Antwerp University and the Free State Department of Health.  

Stigma is like an invisible mark 
A project leader at the CHSR&D, Dr Asta Rau, says most research on stigma in public health focuses on HIV stigma towards patients. Little is done on stigma among healthcare workers themselves. 
Dr Rau says that stigma undermines people’s dignity and causes them suffering. It can even stop them from seeking healthcare. Stigma threatens the health of healthcare workers and the stability of the health system, which is already under strain due to personnel shortages. 

Interventions to make a difference

The research identified two types of stigma - external stigma that can be seen around us, e.g. in the way healthcare workers speak about or treat one another and internal stigma that happens when healthcare workers take this ‘outside’ stigma and turn it inward on themselves. 

Dr Rau says the interventions involve training healthcare workers about what stigma is and how to go about reducing it. “We give them the knowledge and tips on how to communicate when they encounter stigma. It is up to them to then use that to fight stigma.” A communication campaign with posters and branded social marketing materials supports the training. The campaign uses a single slogan: ”Let’s Stop Stigma” and urges healthcare workers to ”Be kind to yourself. Be kind to others."

News Archive

New Visitors Centre opened
2015-01-05

From the left: Mamosa Makaya, Deputy Director: Integrated Communication; Prof Corli Witthuhn, Vice-Rector: Research; and Lacea Loader, Director: Communication and Brand Management at the opening of the Visitors Centre.

Welcoming point to the Bloemfontein Campus for national and international visitors

Each year our university welcomes numerous visitors onto the Bloemfontein Campus – be they conference delegates, prospective students, parents or service providers. As part of the university’s greater plan of access control and securing the campus for its staff, students and visitors, a Visitors Centre was built at the DF Malherbe gate. The Department of Communication and Brand Management officially opened the new Visitors Centre on 27 November 2014.

In partnership with Protection Services, visitors are now registered and issued with temporary cards to gain access to various parts of the campus. Visitors will also be able to obtain directions and a copy of the campus map at the centre.

The design of the building not only lends a modern, spacious feeling to the centre, but supports green energy as well. Also located at the Visitors Centre is the university switchboard which is the first point of contact for enquiries.

The centre will in future be the welcoming point for larger delegations and visiting groups, nationally and internationally.

For enquiries about the Visitors Centre contact: Mamosa Makaya, Deputy Director: Integrated Communication, at +27(0)51 401 9188 or email makayam@ufs.ac.za.

Visitors Centre front desk: +27(0)51 401 7766.

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