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09 March 2018 Photo Eugene Seegers
Research group rethinks white societies in Southern Africa
Profs David Roediger and Jonathan Hyslop, international delegates who presented keynote addresses at the workshop.

Poor, Precarious, White? Rethinking white societies in Southern Africa, 1930s-1990s is a two-day workshop that was recently convened by the International Studies Group (ISG) with financial support from the office of the Vice-Rector: Academic, on the University of the Free State’s (UFS) Bloemfontein Campus. The event drew together a range of historical research on poor and working-class whites across Southern Africa during the twentieth century, with the goal of uncovering wider histories of race. 

In his welcoming speech, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, stated that race and its histories have taken on a new and renewed significance, not only in South Africa, but also globally. He said, “I am very proud to see the ISG organising and hosting such a wonderful workshop. It has attracted some of the leading intellectuals in the world on critical studies related to whiteness, and though its focus is on the histories of whites, I am pleased to see that a large number of presentations concern the wider questions of race.”

Mentioning several areas of concern on the world scene, such as policies issuing forth from the Trump government in the USA, violence against new migrants across Europe, as well as challenges of race as exhibited by specific events at the UFS, Prof Petersen said that it is particularly significant for this event to be hosted on one of our campuses. Quoting from Prof Neil Roos’ inaugural lecture held the previous evening, Prof Petersen added, “The histories of race offer the opportunity to rethink the approaches and methodologies of social history, and thus revitalise … the discipline.”

Participants in the workshop came from across Southern Africa, Europe, and the United States, and included leading scholars in the field. The first keynote was by the author of the acclaimed book The Wages of Whiteness: Race and the Making of the American Working Class (published in 1991), Prof David Roediger, who currently serves as Foundation Professor of American Studies and History at the University of Kansas. In his keynote entitled Settlers and Immigrants in Critical Whiteness Studies, Prof Roediger dealt with topics such as Southern Whiteness and Indigeneity in Australia and New Zealand, the relationship between migration and race, as well as how the current focus on the role of the white working class in the election of Donald Trump overlooks the complicity of the middle-class and elite whites who also supported him.

The second keynote address was delivered by Prof Jonathan Hyslop of the Colgate University, on the topic Workers called White and Classes called Poor: The ‘White Working Class’ and ‘Poor Whites’ in Southern Africa, 1910-1994. Prof Hyslop offered a sweeping overview of poor and working-class white experiences in Southern Africa, suggesting attention to comparisons and connections as a way of analysing and understanding the history of the region. 

The workshop was organised by Drs Danelle van Zyl-Hermann and Duncan Money, both Postdoctoral Research Fellows in the ISG, in conjunction with Prof Neil Roos, who is also based in the ISG. The research papers presented at the workshop covered topics as diverse as the experiences of white female civil-service employees in colonial Zimbabwe, French immigrants to the apartheid-era Vanderbijlpark steelworks, and white working-class resistance to state regulation. The papers are to be published in an edited collection which will be included in the Routledge African Studies series.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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