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09 March 2018 Photo Eugene Seegers
Research group rethinks white societies in Southern Africa
Profs David Roediger and Jonathan Hyslop, international delegates who presented keynote addresses at the workshop.

Poor, Precarious, White? Rethinking white societies in Southern Africa, 1930s-1990s is a two-day workshop that was recently convened by the International Studies Group (ISG) with financial support from the office of the Vice-Rector: Academic, on the University of the Free State’s (UFS) Bloemfontein Campus. The event drew together a range of historical research on poor and working-class whites across Southern Africa during the twentieth century, with the goal of uncovering wider histories of race. 

In his welcoming speech, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, stated that race and its histories have taken on a new and renewed significance, not only in South Africa, but also globally. He said, “I am very proud to see the ISG organising and hosting such a wonderful workshop. It has attracted some of the leading intellectuals in the world on critical studies related to whiteness, and though its focus is on the histories of whites, I am pleased to see that a large number of presentations concern the wider questions of race.”

Mentioning several areas of concern on the world scene, such as policies issuing forth from the Trump government in the USA, violence against new migrants across Europe, as well as challenges of race as exhibited by specific events at the UFS, Prof Petersen said that it is particularly significant for this event to be hosted on one of our campuses. Quoting from Prof Neil Roos’ inaugural lecture held the previous evening, Prof Petersen added, “The histories of race offer the opportunity to rethink the approaches and methodologies of social history, and thus revitalise … the discipline.”

Participants in the workshop came from across Southern Africa, Europe, and the United States, and included leading scholars in the field. The first keynote was by the author of the acclaimed book The Wages of Whiteness: Race and the Making of the American Working Class (published in 1991), Prof David Roediger, who currently serves as Foundation Professor of American Studies and History at the University of Kansas. In his keynote entitled Settlers and Immigrants in Critical Whiteness Studies, Prof Roediger dealt with topics such as Southern Whiteness and Indigeneity in Australia and New Zealand, the relationship between migration and race, as well as how the current focus on the role of the white working class in the election of Donald Trump overlooks the complicity of the middle-class and elite whites who also supported him.

The second keynote address was delivered by Prof Jonathan Hyslop of the Colgate University, on the topic Workers called White and Classes called Poor: The ‘White Working Class’ and ‘Poor Whites’ in Southern Africa, 1910-1994. Prof Hyslop offered a sweeping overview of poor and working-class white experiences in Southern Africa, suggesting attention to comparisons and connections as a way of analysing and understanding the history of the region. 

The workshop was organised by Drs Danelle van Zyl-Hermann and Duncan Money, both Postdoctoral Research Fellows in the ISG, in conjunction with Prof Neil Roos, who is also based in the ISG. The research papers presented at the workshop covered topics as diverse as the experiences of white female civil-service employees in colonial Zimbabwe, French immigrants to the apartheid-era Vanderbijlpark steelworks, and white working-class resistance to state regulation. The papers are to be published in an edited collection which will be included in the Routledge African Studies series.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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