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13 March 2018 Photo Edwin Mthimkhulu
Solomon Mahlangu inspires UFS alumnus first Sesotho book
Ace Moloi questions and delves into the concept of freedomin Tholwana Tsa Tokoloho

Tholwana Tsa Tokoloho is the title of Ace Moloi’s anthology of short stories and the name of one of the 14 stories in the book. The anthology is the first book in Sesotho published by the three-time author.

On Friday, 16 March 2018, Tholwana Tsa Tokoloho, an Art Fusion Literature product, will make its debut public appearance during a public reading at the University of the Free State’s Equitas Auditorium at 17:30.

Moloi’s first literary offering was In Her Fall Rose A Nation which was published in 2013 during his final-year as a Communication Science student at the university. In 2016, Moloi published Holding My Breath, which was praised widely for stirring emotions in readers who related to the heart-wrenching narrative of losing a mother. It was only this year that the author managed to achieve his teenage goal of establishing himself as a vernacular author.

Solomon Mahlangu, an African National Congress freedom fighter and Umkhonto we Sizwe militant who was convicted of murder and hanged in 1979, was the inspiration behind the anthology. Mahlangu inspired the Tholwana Tsa Tokoloho story, which is the story of the selflessness of a captured guerrilla hero in the face of police torture and his eventual death by hanging. It represents Mahlangu and those who suffered during the struggle for liberation. 

“My blood will nourish the tree that will bear the fruits of freedom,” are the supposed last words uttered by Mahlangu that inspired the book’s title. Tholwana Tsa Tokoloho means “the fruits of freedom” in Sesotho. For Moloi, writing in the vernacular symbolises the fruits of freedom. “I’m trying to write in a revolutionary spirit, in Sesotho, because we haven’t done that. We have not seriously interrogated political concepts in Sesotho or in any native language,” he said.

Graduate unemployment, violent crime, and sports are some of the other topics tackled in the book. These act as a catalyst for debates over the evidence of ‘the fruits of freedom’ in post-1994 South Africa. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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