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20 March 2018 Photo Pexels
Water footprint important but misunderstood indicator
Water footprinting is the future of water conservation

The Water Footprint (WF) of a product, process or person provides an indication of how much fresh water is used, both direct and indirect, to produce a product, drive the process or lead a lifestyle. Although it is a very important indicator it is often misunderstood. Popular media contribute to this misunderstanding as they often use the WF to illustrate the large quantities of water used to produce a product without explaining what the footprint actually means.  

An example is a single kilogram of beef that has an average global WF 15 415 litres. This indeed sounds scary, but when one places it in context, the total WF includes 14 414 litres green water, 550 litres blue water and 451 litres grey water. Green water is the evapotranspiration of precipitation (rain), blue water is the fresh water from dams, rivers and underground sources, while grey water is the amount of fresh water required to dilute polluted water to acceptable levels.

According to Frikkie Maré, a lecturer at the Department of Agricultural Economics at the University of the Free State (UFS), the WF concept provides a new look at water conservation and sustainability. “Although the WF is not an indicator of sustainable water use, it is a useful tool to calculate total water demand and is used in the estimation of sustainability. Traditionally, water conservation was focused on the direct water use of individuals (time taken to shower, leaking taps etc.), but the WF now provides a tool to focus attention on total water demand.”

The Water Footprint Network assists individuals with this new trajectory on the water conservation front with the personal water footprint calculator that allows individuals globally to determine their personal water demand through their direct and indirect water usage. Maré believes this can cause the necessary paradigm shift in the aqua status quo by creating awareness among consumers on their total water demand.

With Water Week underway from 17-23 March 2018, UFS students and staff members are urged to make use of the personal water footprint calculator in order to become aware of the real importance of fresh water in our everyday lives.

News Archive

"Our clients come first"
2008-11-21

 
Staff from the Department of Finance discusses better service delivery to their clients.

According to Mr Chris Liebenberg, Director: Finance at the University of the Free State (UFS), all staff members from this department have committed themselves to client service.

“We want to make a positive contribution to the effective functioning of the UFS by establishing financial systems which are both efficient and user friendly, and which addresses the needs of our clients,” said Mr Liebenberg.

The importance of client service was impressed on staff members of this department at an intensive two-day programme which was facilitated by the Arbinger Institute. The result when clients are seen as barriers rather than persons, was discussed in detail. Staff members undertook to continuously put the needs of their clients first and to provide clients with the necessary guidance and support. Staff also undertook to build on the successes of the past and to make the necessary adjustments so that clients could have a good experience when they contact the department.

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