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20 March 2018 Photo Pexels
Water footprint important but misunderstood indicator
Water footprinting is the future of water conservation
The Water Footprint (WF) of a product, process or person provides an indication of how much fresh water is used, both direct and indirect, to produce a product, drive the process or lead a lifestyle. Although it is a very important indicator it is often misunderstood. Popular media contribute to this misunderstanding as they often use the WF to illustrate the large quantities of water used to produce a product without explaining what the footprint actually means.  

An example is a single kilogram of beef that has an average global WF 15 415 litres. This indeed sounds scary, but when one places it in context, the total WF includes 14 414 litres green water, 550 litres blue water and 451 litres grey water. Green water is the evapotranspiration of precipitation (rain), blue water is the fresh water from dams, rivers and underground sources, while grey water is the amount of fresh water required to dilute polluted water to acceptable levels.

According to Frikkie Maré, a lecturer at the Department of Agricultural Economics at the University of the Free State (UFS), the WF concept provides a new look at water conservation and sustainability. “Although the WF is not an indicator of sustainable water use, it is a useful tool to calculate total water demand and is used in the estimation of sustainability. Traditionally, water conservation was focused on the direct water use of individuals (time taken to shower, leaking taps etc.), but the WF now provides a tool to focus attention on total water demand.”

The Water Footprint Network assists individuals with this new trajectory on the water conservation front with the personal water footprint calculator that allows individuals globally to determine their personal water demand through their direct and indirect water usage. Maré believes this can cause the necessary paradigm shift in the aqua status quo by creating awareness among consumers on their total water demand.

With Water Week underway from 17-23 March 2018, UFS students and staff members are urged to make use of the personal water footprint calculator in order to become aware of the real importance of fresh water in our everyday lives.

News Archive

First for UFS – Students learn from industry
2005-09-02

The University of the Free State (UFS) will present a Career Development Week from 19-23 September 2005 for students on the Main Campus in Bloemfontein.  This will give companies the opportunity to introduce themselves to students. 

It will be the first time that such a programme is presented at the UFS.  Similar career development programmes take place at most of the other big South African universities.

This initiative was inspired by the huge need among students to network with the business sector so as to prepare themselves for the practical demands made on prospective employees in the marketplace.  The UFS also receives many requests from the corporate and private sector to meet with students with a view to possible recruitment.

There will be no costs involved at participating in the programme and companies may also use it as a recruitment opportunity.

The Career Development Week will be presented in the format of “lunch hour talks”.  Companies specify at which time and date they would prefer to make a presentation of about 30 minutes to the students.  Aspects to be covered in the presentation include information about the company, the career possibilities within the company and the type of academic qualifications and personality characteristics needed in the specific company and industry.  If necessary, afternoon sessions (14:00–17:00) could be arranged.

Companies interested in taking part in this opportunity can contact Ms Ilse Olivier on (051) 4012415.

Media release
Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za 
   2 September 2005

 

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