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20 March 2018 Photo Pexels
Water footprint important but misunderstood indicator
Water footprinting is the future of water conservation
The Water Footprint (WF) of a product, process or person provides an indication of how much fresh water is used, both direct and indirect, to produce a product, drive the process or lead a lifestyle. Although it is a very important indicator it is often misunderstood. Popular media contribute to this misunderstanding as they often use the WF to illustrate the large quantities of water used to produce a product without explaining what the footprint actually means.  

An example is a single kilogram of beef that has an average global WF 15 415 litres. This indeed sounds scary, but when one places it in context, the total WF includes 14 414 litres green water, 550 litres blue water and 451 litres grey water. Green water is the evapotranspiration of precipitation (rain), blue water is the fresh water from dams, rivers and underground sources, while grey water is the amount of fresh water required to dilute polluted water to acceptable levels.

According to Frikkie Maré, a lecturer at the Department of Agricultural Economics at the University of the Free State (UFS), the WF concept provides a new look at water conservation and sustainability. “Although the WF is not an indicator of sustainable water use, it is a useful tool to calculate total water demand and is used in the estimation of sustainability. Traditionally, water conservation was focused on the direct water use of individuals (time taken to shower, leaking taps etc.), but the WF now provides a tool to focus attention on total water demand.”

The Water Footprint Network assists individuals with this new trajectory on the water conservation front with the personal water footprint calculator that allows individuals globally to determine their personal water demand through their direct and indirect water usage. Maré believes this can cause the necessary paradigm shift in the aqua status quo by creating awareness among consumers on their total water demand.

With Water Week underway from 17-23 March 2018, UFS students and staff members are urged to make use of the personal water footprint calculator in order to become aware of the real importance of fresh water in our everyday lives.

News Archive

UFS appoints external consultants
2008-05-22

The management of the University of the Free State (UFS) has begun to co-operate with knowledgeable external consultants to provide them with additional capacity.

The consultants will assist the UFS in identifying the stumbling blocks in the implementation of the residence integration policy and suggest ways to overcome them. They will also support management and make recommendations on how to accelerate the transformation and integration processes.

One of the consultants will facilitate the strategic marketing and communication of the university. Another consultant will be responsible to manage the perception/reputation of the university after the damage done to its public image by the Reitz video.

“Although the UFS management will make a decision about the future of Reitz, they want to make it in consultation with as many stakeholders as possible. The decision will therefore be shared and discussed with the Council during its meeting on 6 June 2008. The outcome will take into account the submissions received from persons on whom this decision will have a direct impact as well as the submissions from other stakeholders. This includes current students in Reitz, their parents and the present staff of Reitz,” said Prof. Teuns Verschoor, Acting Rector of the UFS.

“In the interim management is also having discussions with the relevant role players Good progress is being made,” said Prof. Verschoor.

“The UFS will persist purposefully on its declared course of quality teaching, learning, research, community service, administrative and operational support. The management team is committed to lead the UFS purposefully and effectively as an academically excellent higher education institution,” he said.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
21 May 2008

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