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23 May 2018 Photo Thabo Kessah
Choose excellence and moral uprightness graduates told
Dr Mantwa Lephoto graduated with a PhD in Physics. With her is Dr Kamohelo Tshabalala, her supervisor
It was joy all over at the Qwaqwa Campus of the University of the Free State (UFS) on Thursday 10 May 2018 when over 650 degrees, diplomas, and certificates were conferred on deserving academic achievers. Among the degrees conferred were seven PhDs and seven master’s degrees in the Faculty of Natural and Agricultural Sciences, and one doctorate in English in the Faculty of the Humanities.

Speaking to the proud graduates was the Honourable Acting Judge of the Supreme Court of Appeal, Mr Justice Tati Makgoka, and the Chancellor of the UFS, Dr Khotso Mokhele, who both congratulated the graduates on their success.

Immeasurable joy and pride
“In African culture, a child is a vessel of the community. And today you have not only brought immeasurable joy to your families, but also pride to your communities. You have also opened a window of opportunities and inspiration to the school learners in attendance here today,” said Justice Makgoka, referring to hundreds of invited school learners from as far as Rekgotsofetse Secondary School in Paul Roux.

“You have now assumed the roles of pathfinders among your people. You should therefore continue to share your talents, as well as moral and spiritual gifts, with your communities. Your qualifications today set you on a journey of lifelong learning and scholarship. It is so because your chosen fields of study are dynamic terrains constantly evolving and demanding a lifelong scholarship. We must also pay special tribute to those who contributed towards your success,” he said.

Support system is important
Dr Mokhele also encouraged graduates to thank their support systems that kept them going through the hard times of studying.

 “There are many other people who deserve to be thanked for your success and you must thank them accordingly,” he said, and asked graduates to stand up as a gesture of appreciation for their families and friends who filled up the Rolihlahla Mandela Hall.
He further edged all graduates to ‘choose excellence and moral uprightness’.

“Honest and excellent hard workers in our government are more likely to be constructively dismissed, as they prevent the stealing of state resources. It’s your responsibility to choose the kind of South Africa you want to live in and make it happen,” he said.
 
This year’s graduations also saw the first cohort of Bachelor of Administration students from the Faculty of Economic and Management Sciences graduating.

UFS Qwaqwa Campus May Graduation highlights from University of the Free State on Vimeo.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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