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23 May 2018 Photo Thabo Kessah
Choose excellence and moral uprightness graduates told
Dr Mantwa Lephoto graduated with a PhD in Physics. With her is Dr Kamohelo Tshabalala, her supervisor

It was joy all over at the Qwaqwa Campus of the University of the Free State (UFS) on Thursday 10 May 2018 when over 650 degrees, diplomas, and certificates were conferred on deserving academic achievers. Among the degrees conferred were seven PhDs and seven master’s degrees in the Faculty of Natural and Agricultural Sciences, and one doctorate in English in the Faculty of the Humanities.

Speaking to the proud graduates was the Honourable Acting Judge of the Supreme Court of Appeal, Mr Justice Tati Makgoka, and the Chancellor of the UFS, Dr Khotso Mokhele, who both congratulated the graduates on their success.

Immeasurable joy and pride
“In African culture, a child is a vessel of the community. And today you have not only brought immeasurable joy to your families, but also pride to your communities. You have also opened a window of opportunities and inspiration to the school learners in attendance here today,” said Justice Makgoka, referring to hundreds of invited school learners from as far as Rekgotsofetse Secondary School in Paul Roux.

“You have now assumed the roles of pathfinders among your people. You should therefore continue to share your talents, as well as moral and spiritual gifts, with your communities. Your qualifications today set you on a journey of lifelong learning and scholarship. It is so because your chosen fields of study are dynamic terrains constantly evolving and demanding a lifelong scholarship. We must also pay special tribute to those who contributed towards your success,” he said.

Support system is important

Dr Mokhele also encouraged graduates to thank their support systems that kept them going through the hard times of studying.

 “There are many other people who deserve to be thanked for your success and you must thank them accordingly,” he said, and asked graduates to stand up as a gesture of appreciation for their families and friends who filled up the Rolihlahla Mandela Hall.
He further edged all graduates to ‘choose excellence and moral uprightness’.

“Honest and excellent hard workers in our government are more likely to be constructively dismissed, as they prevent the stealing of state resources. It’s your responsibility to choose the kind of South Africa you want to live in and make it happen,” he said.
 
This year’s graduations also saw the first cohort of Bachelor of Administration students from the Faculty of Economic and Management Sciences graduating.

UFS Qwaqwa Campus May Graduation highlights from University of the Free State on Vimeo.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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