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22 May 2018 Photo Supplied
Gosego Moroka recipient of the 2017 Abe Bailey Travel Bursary
Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary.
Gosego Moroka, who employs an epitome of un-conventionalism towards his preferred tastes in life, represented the University of the Free State (UFS) on the Abe Bailey Travel Bursary tour in the UK in December 2017. He, alongside 16 other candidates from various tertiary institutions in South Africa, took heed of this opportunity of a lifetime.

The Abe Bailey Trust is a prestigious bursary awarded to young South Africans that focuses on leadership development. Trustees award bursaries to persons with a strong academic record who have shown exceptional qualities of leadership and service to their designated tertiary institutions. “I am someone who is ultracompetitive, and I always look to improve and challenge myself,” said final-year LLB Law student and 2017 UFS-Abe Bailey candidate, Gosego.

Gosego has represented the UFS in Amsterdam, in collaboration with the F1 Leadership for Change programme. He also formed part of the Global Leadership Summit, the University Scholars Leadership Symposium at the United Nations in Bangkok, Thailand, and served as the Community Service Director for the Golden Key – UFS Chapter, and developed and led the Mandela Day Community Service Project. 

Gosego’s tour with fellow bursary holders kicked off in Cape Town, where they visited Robben Island. They then travelled to Ethiopia, and visited the African Union, which he described as “state of the art.” Their next destination saw them in London where he visited the Houses of Parliament, as well as Westminster Abbey. Gosego attended plays including Matilda, and The Lion King, which he deemed culturally significant. The city of Bath, however, stood out as the highlight of his trip. He described it as the most exquisite place on earth. Stratford-upon-Avon, Shakespeare’s birthplace was also on their list of adventures. The group then travelled to Scotland where they toured Edinburgh, which Gosego described as one of the coldest places he had ever visited.

Gosego encourages students to be as genuine as possible when applying for the award. He also added that a big part of success as an individual results from who you surround yourself with. He further urges aspiring ‘Abes’ to mix with people who affirm their dreams.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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