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22 May 2018 Photo Supplied
Gosego Moroka recipient of the 2017 Abe Bailey Travel Bursary
Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary.

Gosego Moroka, who employs an epitome of un-conventionalism towards his preferred tastes in life, represented the University of the Free State (UFS) on the Abe Bailey Travel Bursary tour in the UK in December 2017. He, alongside 16 other candidates from various tertiary institutions in South Africa, took heed of this opportunity of a lifetime.

The Abe Bailey Trust is a prestigious bursary awarded to young South Africans that focuses on leadership development. Trustees award bursaries to persons with a strong academic record who have shown exceptional qualities of leadership and service to their designated tertiary institutions. “I am someone who is ultracompetitive, and I always look to improve and challenge myself,” said final-year LLB Law student and 2017 UFS-Abe Bailey candidate, Gosego.

Gosego has represented the UFS in Amsterdam, in collaboration with the F1 Leadership for Change programme. He also formed part of the Global Leadership Summit, the University Scholars Leadership Symposium at the United Nations in Bangkok, Thailand, and served as the Community Service Director for the Golden Key – UFS Chapter, and developed and led the Mandela Day Community Service Project. 

Gosego’s tour with fellow bursary holders kicked off in Cape Town, where they visited Robben Island. They then travelled to Ethiopia, and visited the African Union, which he described as “state of the art.” Their next destination saw them in London where he visited the Houses of Parliament, as well as Westminster Abbey. Gosego attended plays including Matilda, and The Lion King, which he deemed culturally significant. The city of Bath, however, stood out as the highlight of his trip. He described it as the most exquisite place on earth. Stratford-upon-Avon, Shakespeare’s birthplace was also on their list of adventures. The group then travelled to Scotland where they toured Edinburgh, which Gosego described as one of the coldest places he had ever visited.

Gosego encourages students to be as genuine as possible when applying for the award. He also added that a big part of success as an individual results from who you surround yourself with. He further urges aspiring ‘Abes’ to mix with people who affirm their dreams.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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