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25 May 2018 Photo Supplied
Kovsies back Margo as Miss SA Top-12 finalist
#MargoForMissSA

Co-director of the non-profit organisation A&M Foundation, hair influencer at Shea Moisture South Africa, part-time teacher and mentor, Margo Fargo said: “I come from a community and background that doesn’t necessarily have all the resources and opportunities for me to be in this position, but that gives me hope, and I have faith that it will encourage someone to believe that it is possible to achieve what you set your mind to, and work for it despite the circumstances.”

Kovsie’s very own Margo Fargo strikes the iron while it’s hot, as she competes in the Miss South Africa Beauty Pageant as a top-12 finalist.

UFS alumni have developed a knack for achieving admirable accomplishments, and Fargo is standing by to take the flight to new heights.

When asked what makes her stand out, the BSc Consumer Sciences honours graduate replied, “My story; no two contestants are the same physically and intellectually, we are all so different and the fact that I am myself sets me apart.”

Fargo believes that Miss South Africa needs to be a leader in countless ways, having a formidable but teachable spirit to continually grow through encounters and experiences. She feels that the candidate should be unapologetic for who she is and be strong-willed, as she represents many people as well as an entire nation. Fargo strongly believes that the Miss South Africa Beauty Pageant is an important institute in the country, as it aids women with characteristic traits and mechanisms that enable them to make a visible and worthy difference in their communities.

“I come from a community and background
that doesn’t necessarily have all the
resources and opportunities for me
to be in this position, but that gives
me hope, and I have faith that
it will motivate someone else
to believe that it is possible
to achieve what, you set
your mind to, and work for it
despite the circumstances.”
—Margo Fargo

The 25-year-old from Heidedal, Bloemfontein, explained that breaking into the pageant industry made her feel like a fish out of water. Fargo found great difficulty throughout the journey to this point in her life; however, she stressed that the rejection she was subjected to was brutal but very much needed, as it has given her a thick skin. She also emphasised the honour it was to be associated with an organisation of the calibre of the Miss South Africa Beauty Pageant.

Fargo dreams of herself as a well-established brand, with her own businesses, doing compelling work that creates sustainable jobs in industries including wellness, entertainment, and working with people. She concluded by saying, “We need each other, for we are stronger together.” The university is proud to count Fargo among its alumni, and the Kovsie community wishes her all the best in this adventure.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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