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25 May 2018 Photo Supplied
Kovsies back Margo as Miss SA Top-12 finalist
#MargoForMissSA

Co-director of the non-profit organisation A&M Foundation, hair influencer at Shea Moisture South Africa, part-time teacher and mentor, Margo Fargo said: “I come from a community and background that doesn’t necessarily have all the resources and opportunities for me to be in this position, but that gives me hope, and I have faith that it will encourage someone to believe that it is possible to achieve what you set your mind to, and work for it despite the circumstances.”

Kovsie’s very own Margo Fargo strikes the iron while it’s hot, as she competes in the Miss South Africa Beauty Pageant as a top-12 finalist.

UFS alumni have developed a knack for achieving admirable accomplishments, and Fargo is standing by to take the flight to new heights.

When asked what makes her stand out, the BSc Consumer Sciences honours graduate replied, “My story; no two contestants are the same physically and intellectually, we are all so different and the fact that I am myself sets me apart.”

Fargo believes that Miss South Africa needs to be a leader in countless ways, having a formidable but teachable spirit to continually grow through encounters and experiences. She feels that the candidate should be unapologetic for who she is and be strong-willed, as she represents many people as well as an entire nation. Fargo strongly believes that the Miss South Africa Beauty Pageant is an important institute in the country, as it aids women with characteristic traits and mechanisms that enable them to make a visible and worthy difference in their communities.

“I come from a community and background
that doesn’t necessarily have all the
resources and opportunities for me
to be in this position, but that gives
me hope, and I have faith that
it will motivate someone else
to believe that it is possible
to achieve what, you set
your mind to, and work for it
despite the circumstances.”
—Margo Fargo

The 25-year-old from Heidedal, Bloemfontein, explained that breaking into the pageant industry made her feel like a fish out of water. Fargo found great difficulty throughout the journey to this point in her life; however, she stressed that the rejection she was subjected to was brutal but very much needed, as it has given her a thick skin. She also emphasised the honour it was to be associated with an organisation of the calibre of the Miss South Africa Beauty Pageant.

Fargo dreams of herself as a well-established brand, with her own businesses, doing compelling work that creates sustainable jobs in industries including wellness, entertainment, and working with people. She concluded by saying, “We need each other, for we are stronger together.” The university is proud to count Fargo among its alumni, and the Kovsie community wishes her all the best in this adventure.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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