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24 May 2018 Photo Leonie Bolleurs
UFS and CUT joint SASUF Research Symposium discusses urbanisation
From the left are: Prof Nils Ekelund from Malmö University in Sweden; Buhleng Masake, Honours student in Spatial Planning at the Department of Urban and Regional Planning at the UFS; Per Schubert from Malmö University in Sweden; and Wanda Verster, UFS Department of of Architecture.
The University of the Free State (UFS) and the Central University of Technology (CUT) recently joined hands with the Swedish University Forum (SASUF). The universities jointly presented at a research seminar with the theme: ‘Urban Rural Dynamic’. The seminar was a side event to the stream ‘Urbanisation in the 21st Century’ of the SASUF Sweden-South Africa Research Week that took place in the same week. This stream of the research week was academically chaired by Wanda Verster from the UFS Department of Architecture. 

SASUF is a collaboration of 30 universities in Sweden and South Africa together with embassies, civil society organisations, funding agencies and ministries in both countries of which CUT and UFS are partners. Other themes of the research week were ‘Climate Change, Natural Resources and Sustainability’; ‘Transforming Higher Education Curricula’; ‘Social Transformation Through Change’; ‘Understanding the Burden of Disease’; and ‘Digital Technologies, Big Data and Cybersecurity’. One of SASUF’s main goals is to connect researchers with funding agencies, industry, ministries, and society in working towards the Sustainable Development Goals. 

Tri-partite between local and international universities
The first day of the event was hosted by the UFS Department of Architecture on the Bloemfontein Campus and was supported by the UFS Department of Urban and Regional Planning. 

The focus of the seminar was on the rural/urban dynamic that secondary cities are frequently experiencing.

Researchers from the UFS, CUT and Malmö University in Sweden presented at the seminar. Stuart-Denoon Stevens, an honours student from the Department of Urban and Regional Planning at the UFS, presented his research on human settlements. “There are 200 million informal settlements in Africa. In 1994 there were 260 informal settlements in South Africa. Today we have 2600 informal settlements,” said Stewart. 

Take hands, not handouts
He believes that one needs to support what is happening rather than introduce new technology all the time. “Take hands, not handouts,” he said. 

Presenters from the CUT included Dilip Das, who presented on sustainable urban roads and transport, as well as Oke Saheed, who gave an overview of research on sustainable water resources and environment. Prof Nils Ekelund, the head of the Department of Science, Environment and Society at Malmö University in Sweden, presented on perceptions of the ecosystem services concept. He presented together with his colleague, Per Schubert, a lecturer in physical geography. 

The Director: Internationalisation at the UFS, Cornelius Hagenmeier, stressed in his welcoming remark the contribution SASUF and the side event organised by UFS and CUT make toward comprehensive internationalisation and strengthening the local collaboration between the two universities in Bloemfontein. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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