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25 May 2018 Photo Rulanzen Martin
UFSAfricaWeek Make this Africa Day a day of reflection - Dr Stephanie Cawood
Dr Stephanie Cawood is the acting Director of the CGAS

On 25 May 2018, we celebrate the 55th Africa Day since the Organisation of African Unity (OAU) was formed on this day in 1963. The conception of Africa Day, however, goes back to 1958 to the First Conference of Independent African States held in Accra, Ghana, hosted by Kwame Nkrumah. It was at that conference where Africa Freedom Day was first proclaimed and celebrated on 15 April to commemorate the progress of the African liberation movement as more and more African states gained independence. When more than 30 heads of state of independent African countries met in Addis Ababa, Ethiopia, to form the OAU (now the African Union) on 25 May 1963, African Freedom Day was dubbed African Liberation Day and moved to May. Today, known as Africa Day, it is commemorated across the African continent and the diaspora. 

What is the significance of Africa Day more than 50 years after its inception? African countries may have been liberated, but freedom is often qualified and limited by poverty persistent conflict, poor governance, neopatrimonialism, intolerance and other social injustices? Seen through a gender lens, one may well ask whether we have anything to celebrate when African women and sexual minorities carry such a heavy burden in daily struggles for survival and bear the brunt of persistent conflict. 

On this Africa Day, let’s rejoice in all the progress made since that very first commemoration. Let’s revel in all the vibrant cultural diversity in Africa and its diaspora, but let’s make this Africa Day a day of remembrance and reflection. As a day of remembrance, Africa Day should remind us of the liberation struggles that came before and it should prompt us to reflect on the struggles that remain in areas like gender equality and LGBTQI rights, poverty and sustainable livelihoods, social and environmental injustice, economic dependency, and conflict and what we can do to help effect change for the better. To quote an African proverb, “Use your tongue to count your teeth” for it is only through deep reflection that one will realise what needs to be done and how one should do it.    


This article was written by Dr Stephanie Cawood from the Centre for Gender and Africa (CGAS) Studies at the University of the Free State

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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