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25 May 2018 Photo Rulanzen Martin
UFSAfricaWeek Make this Africa Day a day of reflection - Dr Stephanie Cawood
Dr Stephanie Cawood is the acting Director of the CGAS

On 25 May 2018, we celebrate the 55th Africa Day since the Organisation of African Unity (OAU) was formed on this day in 1963. The conception of Africa Day, however, goes back to 1958 to the First Conference of Independent African States held in Accra, Ghana, hosted by Kwame Nkrumah. It was at that conference where Africa Freedom Day was first proclaimed and celebrated on 15 April to commemorate the progress of the African liberation movement as more and more African states gained independence. When more than 30 heads of state of independent African countries met in Addis Ababa, Ethiopia, to form the OAU (now the African Union) on 25 May 1963, African Freedom Day was dubbed African Liberation Day and moved to May. Today, known as Africa Day, it is commemorated across the African continent and the diaspora. 

What is the significance of Africa Day more than 50 years after its inception? African countries may have been liberated, but freedom is often qualified and limited by poverty persistent conflict, poor governance, neopatrimonialism, intolerance and other social injustices? Seen through a gender lens, one may well ask whether we have anything to celebrate when African women and sexual minorities carry such a heavy burden in daily struggles for survival and bear the brunt of persistent conflict. 

On this Africa Day, let’s rejoice in all the progress made since that very first commemoration. Let’s revel in all the vibrant cultural diversity in Africa and its diaspora, but let’s make this Africa Day a day of remembrance and reflection. As a day of remembrance, Africa Day should remind us of the liberation struggles that came before and it should prompt us to reflect on the struggles that remain in areas like gender equality and LGBTQI rights, poverty and sustainable livelihoods, social and environmental injustice, economic dependency, and conflict and what we can do to help effect change for the better. To quote an African proverb, “Use your tongue to count your teeth” for it is only through deep reflection that one will realise what needs to be done and how one should do it.    


This article was written by Dr Stephanie Cawood from the Centre for Gender and Africa (CGAS) Studies at the University of the Free State

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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