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25 May 2018 Photo Rulanzen Martin
UFSAfricaWeek Make this Africa Day a day of reflection - Dr Stephanie Cawood
Dr Stephanie Cawood is the acting Director of the CGAS

On 25 May 2018, we celebrate the 55th Africa Day since the Organisation of African Unity (OAU) was formed on this day in 1963. The conception of Africa Day, however, goes back to 1958 to the First Conference of Independent African States held in Accra, Ghana, hosted by Kwame Nkrumah. It was at that conference where Africa Freedom Day was first proclaimed and celebrated on 15 April to commemorate the progress of the African liberation movement as more and more African states gained independence. When more than 30 heads of state of independent African countries met in Addis Ababa, Ethiopia, to form the OAU (now the African Union) on 25 May 1963, African Freedom Day was dubbed African Liberation Day and moved to May. Today, known as Africa Day, it is commemorated across the African continent and the diaspora. 

What is the significance of Africa Day more than 50 years after its inception? African countries may have been liberated, but freedom is often qualified and limited by poverty persistent conflict, poor governance, neopatrimonialism, intolerance and other social injustices? Seen through a gender lens, one may well ask whether we have anything to celebrate when African women and sexual minorities carry such a heavy burden in daily struggles for survival and bear the brunt of persistent conflict. 

On this Africa Day, let’s rejoice in all the progress made since that very first commemoration. Let’s revel in all the vibrant cultural diversity in Africa and its diaspora, but let’s make this Africa Day a day of remembrance and reflection. As a day of remembrance, Africa Day should remind us of the liberation struggles that came before and it should prompt us to reflect on the struggles that remain in areas like gender equality and LGBTQI rights, poverty and sustainable livelihoods, social and environmental injustice, economic dependency, and conflict and what we can do to help effect change for the better. To quote an African proverb, “Use your tongue to count your teeth” for it is only through deep reflection that one will realise what needs to be done and how one should do it.    


This article was written by Dr Stephanie Cawood from the Centre for Gender and Africa (CGAS) Studies at the University of the Free State

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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