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22 May 2018 Photo iStock
UFSAfricaWeek -  Sharing a meal to celebrate Africa Day

Since the foundation of the Organisation of African Unity on 25 May 1963, the day has been renowned as Africa Day, celebrated widely across the world and particularly in Africa to signify Africa’s identity and unity.

As a build-up for Africa Day celebrations, the Student Representative Council’s (SRC) executive committee of the International Students Council collectively came up with the ‘Meal in a jar’ initiative. The purpose of this initiative is to reach out to the community, interact and promote unity as a way of celebrating Africa day. It is also to bring to life the sense of integration and inclusion for international students. “From the time one sets foot at the University of the Free State (UFS), the only community most of us will know is the UFS community,” said Andrei Tendai, the SRC International Students Council representative.
 
The international students’ council in collaboration with Elanja Children’s Initiative identified Heide Primary School in Heidedal for this project. Through the ‘Meal in a jar’ initiative, international students will have the opportunity to engage with the broader community outside the institution’s walls in a fun and unique way. Together with volunteers from House Kestell and other partners, the SRC on 24 May 2018 will prepare and share a meal in a jar with 130 learners.

“This project emphasises the efforts by the SRC to denote a significant shift from an attitude of international students’ isolation and exclusion, to an inclusive and open policy that encourages integration and the promotion of the right to equality,” said Tendai.
 
Celebrating Africa day is also about working towards an Africa that relies on the potential of its people, and whose development is people-driven especially for women, youth and children. 

For more information on this project, contact Sonya Kapfumvuti on 062 258 2776.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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