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22 May 2018 Photo iStock
UFSAfricaWeek -  Sharing a meal to celebrate Africa Day

Since the foundation of the Organisation of African Unity on 25 May 1963, the day has been renowned as Africa Day, celebrated widely across the world and particularly in Africa to signify Africa’s identity and unity.

As a build-up for Africa Day celebrations, the Student Representative Council’s (SRC) executive committee of the International Students Council collectively came up with the ‘Meal in a jar’ initiative. The purpose of this initiative is to reach out to the community, interact and promote unity as a way of celebrating Africa day. It is also to bring to life the sense of integration and inclusion for international students. “From the time one sets foot at the University of the Free State (UFS), the only community most of us will know is the UFS community,” said Andrei Tendai, the SRC International Students Council representative.
 
The international students’ council in collaboration with Elanja Children’s Initiative identified Heide Primary School in Heidedal for this project. Through the ‘Meal in a jar’ initiative, international students will have the opportunity to engage with the broader community outside the institution’s walls in a fun and unique way. Together with volunteers from House Kestell and other partners, the SRC on 24 May 2018 will prepare and share a meal in a jar with 130 learners.

“This project emphasises the efforts by the SRC to denote a significant shift from an attitude of international students’ isolation and exclusion, to an inclusive and open policy that encourages integration and the promotion of the right to equality,” said Tendai.
 
Celebrating Africa day is also about working towards an Africa that relies on the potential of its people, and whose development is people-driven especially for women, youth and children. 

For more information on this project, contact Sonya Kapfumvuti on 062 258 2776.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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