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13 November 2018
Photo Moeketsi Mogotsi
Kovsies took an active stance against sexual and gender-based violence through various campaigns in October.
President Cyril Ramaphosa recently announced that South Africa will launch a national strategic plan to tackle gender-based violence (GBV) after years of lobbying by activists. Speaking at the Presidential GBV Summit, the head of state commended activists who called for a nationwide shut down in August in response to high levels of GBV and femicide in the country. He says the government is now reviewing national GBV plans and will develop a national action plan.
Activism at the UFS
One of the efforts launched by the University of the Free State’s (UFS) Gender and Sexual Equity (GSE) Office in the fight against this plague is the # RESPECTME campaign. From 11 to 26 October 2018, the university held its own 16 Days of Activism.
Geraldine Lengau of the GSE Office believes that minority groups deserve the same amount of respect as all other citizens of this country, which is the core concept of the campaign. “The Campaign is a loudhailer to say, ‘just because I am different from you’, be it gender or sexuality, it doesn’t mean that I deserve any less respect,” she highlighted.
Lengau added: “Activism will forever remain important on our campuses as it creates an environment where the community is made aware of matters that would otherwise not have mattered had they not been publicised. Also activism becomes all the more important in advancing the university’s strategic plan.”
Policies advocating against GBV
As stipulated in the UFS Sexual Harassment, Misconduct and Sexual Violence Policy the university strongly believes in the principle of human dignity that is entrenched in the Constitution of South Africa (1996) which resolves to ensure a safe working and study environment for students.
Student Affairs also led a campaign which aimed to highlight the ongoing scourge of sexual and gender-based violence, in line with the policy. “The university is working relentlessly at endorsing the aspects and characteristic traits of respect amongst all of its stakeholders in an effort to reduce the notion of gender-based violence,” said the Dean of Student Affairs, Pura Mgolombane.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.