Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
13 November 2018 Photo Moeketsi Mogotsi
Campaigns are a loudhailer on violence
Kovsies took an active stance against sexual and gender-based violence through various campaigns in October.

Photo Gallery


President Cyril Ramaphosa recently announced that South Africa will launch a national strategic plan to tackle gender-based violence (GBV) after years of lobbying by activists. Speaking at the Presidential GBV Summit, the head of state commended activists who called for a nationwide shut down in August in response to high levels of GBV and femicide in the country. He says the government is now reviewing national GBV plans and will develop a national action plan.

Activism at the UFS

One of the efforts launched by the University of the Free State’s (UFS) Gender and Sexual Equity (GSE) Office in the fight against this plague is the # RESPECTME campaign. From 11 to 26 October 2018, the university held its own 16 Days of Activism.

Geraldine Lengau of the GSE Office believes that minority groups deserve the same amount of respect as all other citizens of this country, which is the core concept of the campaign. “The Campaign is a loudhailer to say, ‘just because I am different from you’, be it gender or sexuality, it doesn’t mean that I deserve any less respect,” she highlighted.

Lengau added: “Activism will forever remain important on our campuses as it creates an environment where the community is made aware of matters that would otherwise not have mattered had they not been publicised. Also activism becomes all the more important in advancing the university’s strategic plan.”

Policies advocating against GBV

As stipulated in the UFS Sexual Harassment, Misconduct and Sexual Violence Policy the university strongly believes in the principle of human dignity that is entrenched in the Constitution of South Africa (1996) which resolves to ensure a safe working and study environment for students. 

Student Affairs also led a campaign which aimed to highlight the ongoing scourge of sexual and gender-based violence, in line with the policy. “The university is working relentlessly at endorsing the aspects and characteristic traits of respect amongst all of its stakeholders in an effort to reduce the notion of gender-based violence,” said the Dean of Student Affairs, Pura Mgolombane.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept