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02 November 2018 | Story Charlene Stanley | Photo Johan Roux
Grassroots Champions Rising Above Challenges
Prof Richard Teare, President of the Global University of Lifelong Learning (GULL) (far left), Karen Venter, Head of Service Learning (second from left) and Bishop Billyboy Ramahlele, Director of Community Engagement (second from right) with graduates of GULL’s non-academic programme.

Reciprocity. That’s what it’s all about when it comes to engaged teaching and learning in a community context.  Everyone must benefit – which includes getting recognition for what you’ve achieved,” says Karen Venter, Head of Service Learning in the Directorate: Community Engagement.
   
This conviction was put into practice at the recent Grassroots Community Engagement Awards. It was an opportunity to thank and award all the role players who made a success of this year’s Learning Festival, presented in partnership with Bloem Shelter on the Bloemfontein Campus earlier this year. During the festival, 55 skills development workshops were offered in a collaborative effort to create sustainable income-generating micro enterprises.

Global University for Lifelong Learning graduates

The awards function also doubled as a proper ‘Cap and Gown’ ceremony for 18 participants in the Global University for Lifelong Learning (GULL) programme. For the past three years, they’ve been involved in action learning on a uniquely designed Professional Bachelor Pathway to Holistic Development. This pathway is rooted in spiritual, personal, and professional development, where the learning of skills for entrepreneurship is key to gain personal and professional viability, moving from dependence to independence.

“GULL’s approach is to give people in the community a chance to advance themselves. Our focus is professional and not academic. It’s about life skills and professional skills where people don’t have the funds or qualifications to follow an academic route,” explained Prof Richard Teare, President of GULL, who came all the way form the UK to officiate the ceremony.
  
Academics and Life Skills running parallel

“What makes the UFS involvement in our programme so great, is that it’s run parallel with an excellent academic programme offered by the university.”

He emphasised the importance of graduation ceremonies, as it instilled a sense of pride and gave graduates an opportunity to reflect on how far they’ve come in improving their own circumstances. 

“This is a deep form of learning, because we are enabling people to move from their difficult circumstances and release their own inner potential.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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