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02 November 2018 | Story Charlene Stanley | Photo Johan Roux
Grassroots Champions Rising Above Challenges
Prof Richard Teare, President of the Global University of Lifelong Learning (GULL) (far left), Karen Venter, Head of Service Learning (second from left) and Bishop Billyboy Ramahlele, Director of Community Engagement (second from right) with graduates of GULL’s non-academic programme.
Reciprocity. That’s what it’s all about when it comes to engaged teaching and learning in a community context.  Everyone must benefit – which includes getting recognition for what you’ve achieved,” says Karen Venter, Head of Service Learning in the Directorate: Community Engagement.
   
This conviction was put into practice at the recent Grassroots Community Engagement Awards. It was an opportunity to thank and award all the role players who made a success of this year’s Learning Festival, presented in partnership with Bloem Shelter on the Bloemfontein Campus earlier this year. During the festival, 55 skills development workshops were offered in a collaborative effort to create sustainable income-generating micro enterprises.

Global University for Lifelong Learning graduates

The awards function also doubled as a proper ‘Cap and Gown’ ceremony for 18 participants in the Global University for Lifelong Learning (GULL) programme. For the past three years, they’ve been involved in action learning on a uniquely designed Professional Bachelor Pathway to Holistic Development. This pathway is rooted in spiritual, personal, and professional development, where the learning of skills for entrepreneurship is key to gain personal and professional viability, moving from dependence to independence.

“GULL’s approach is to give people in the community a chance to advance themselves. Our focus is professional and not academic. It’s about life skills and professional skills where people don’t have the funds or qualifications to follow an academic route,” explained Prof Richard Teare, President of GULL, who came all the way form the UK to officiate the ceremony.
  
Academics and Life Skills running parallel

“What makes the UFS involvement in our programme so great, is that it’s run parallel with an excellent academic programme offered by the university.”

He emphasised the importance of graduation ceremonies, as it instilled a sense of pride and gave graduates an opportunity to reflect on how far they’ve come in improving their own circumstances. 

“This is a deep form of learning, because we are enabling people to move from their difficult circumstances and release their own inner potential.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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