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02 November 2018 | Story Charlene Stanley | Photo Johan Roux
Grassroots Champions Rising Above Challenges
Prof Richard Teare, President of the Global University of Lifelong Learning (GULL) (far left), Karen Venter, Head of Service Learning (second from left) and Bishop Billyboy Ramahlele, Director of Community Engagement (second from right) with graduates of GULL’s non-academic programme.

Reciprocity. That’s what it’s all about when it comes to engaged teaching and learning in a community context.  Everyone must benefit – which includes getting recognition for what you’ve achieved,” says Karen Venter, Head of Service Learning in the Directorate: Community Engagement.
   
This conviction was put into practice at the recent Grassroots Community Engagement Awards. It was an opportunity to thank and award all the role players who made a success of this year’s Learning Festival, presented in partnership with Bloem Shelter on the Bloemfontein Campus earlier this year. During the festival, 55 skills development workshops were offered in a collaborative effort to create sustainable income-generating micro enterprises.

Global University for Lifelong Learning graduates

The awards function also doubled as a proper ‘Cap and Gown’ ceremony for 18 participants in the Global University for Lifelong Learning (GULL) programme. For the past three years, they’ve been involved in action learning on a uniquely designed Professional Bachelor Pathway to Holistic Development. This pathway is rooted in spiritual, personal, and professional development, where the learning of skills for entrepreneurship is key to gain personal and professional viability, moving from dependence to independence.

“GULL’s approach is to give people in the community a chance to advance themselves. Our focus is professional and not academic. It’s about life skills and professional skills where people don’t have the funds or qualifications to follow an academic route,” explained Prof Richard Teare, President of GULL, who came all the way form the UK to officiate the ceremony.
  
Academics and Life Skills running parallel

“What makes the UFS involvement in our programme so great, is that it’s run parallel with an excellent academic programme offered by the university.”

He emphasised the importance of graduation ceremonies, as it instilled a sense of pride and gave graduates an opportunity to reflect on how far they’ve come in improving their own circumstances. 

“This is a deep form of learning, because we are enabling people to move from their difficult circumstances and release their own inner potential.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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