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12 November 2018 | Story Rulanzen Martin | Photo Rulanzen Martin
Laughter is a serious business
Prof Julian Hanich shared twelve types of laughter that you can find in the cinemas

Did you know that there are 12 types of laughter at the movies or that we laugh in relation to others? After attending the So funny! So ridiculous! On Laughter in the Cinema public lecture by Prof Julian Hanich, it becomes apparent that laughing is not a laughing matter.

The Department Art History and Image Studies hosted acclaimed German film studies academic, Associate Professor Julian Hanich on Monday 5 November 2018 at the Visual Media Hub on the Bloemfontein Campus of the University of the Free State (UFS). There was also a screening of the German comedy Welcome to Germany after the lecture. 

The visit was made possible through the Marco Polo Fund at the University of Groningen in the Netherlands. “It is an opportunity for researchers to engage and build relationships with other universities,” Martin Rossouw, Head of department, said. 

Prof Hanich research includes, film phenomenology, cinematic emotions and effect and film styles and collective cinema experience. 


Cinematic laughter bring viewers together

The laughter in the cinema is a more comic type of laughter and the group experiences it differently. “Collective laughter groups the audience together for a brief period,” Prof Hanich said.

Here is some food for thought. Have you ever realised why you laugh or even how you laugh when watching a movie at a cinema or at home? It is often the comical and humorous situations that make us chuckle for sure, but your laughter has more meaning than just being a reaction to what you saw on the screen.  

“Laughing out loud is sometimes a humourless business. We have to take laughter seriously,” Prof Hanich said at the start of his lecture. 

“We laugh with others even though it may not be funny, or we laugh against others because they do not find it funny,” he said. 

In film studies scholars tend to look exclusively at the relation between a single viewer and the film but rarely discuss the relationship between viewers. 

Different types of laughter 

Some of the 12 types of laughter include; eruptive comic laughter. which is a response to a comical incident that overwhelms the viewer; distancing relief laughter for shock or disgust; ironic rededication laughter, which a slightly condescending reaction. Then there is also delighted recognition laughter when the viewer recognises something within the film, and narcissistic joyful laughter, which is when a viewer understands a complex joke that was made in the film.

The aim of this talk was to widen the discussion concerning laughter within film studies. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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