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19 November 2018 Photo Sonia Small
On Statues and Statutes MT Steyn statue creates a vital precedent
Prof Francis Petersen, UFS Rector and Vice-Chancellor

Opinion article by Prof Francis Petersen

Every morning on my way to the office, I pass this imposing figure. Elevated on a granite plinth in front of the Main Building of the University of the Free State’s Bloemfontein Campus, cast in bronze, more than twice the size of a normal person, the statue of President Marthinus Theunis Steyn is by all accounts an impressive work of art.
  
Why such a contentious figure?

Unlike Cecil John Rhodes, who has become the embodiment of colonialism in South Africa, history paints the last president of the independent Orange Free State a little more amicably: MT Steyn was an outspoken anti-imperialist, a pacifist who tried until the very end to avoid war with Britain, a humanitarian who did a lot for Boer women and children after the war.
  
However, he was also the leader of a republic that didn’t acknowledge the rights of all its ethnic groups. From a modern-day human rights perspective, his Free State was decidedly unequal and unjust.
  
In its recent report, the ministerial task team on the transformation of the heritage landscape points out that statues are never just “innocent pieces of architecture.”  They embody a strong “symbolic power” and project “the foundational values of the state and those in power.” It’s never about the persona alone, but about the totality of values he/she represents.

Situated where it is – in front of the building housing the university’s executive – the question is whether we, as the leadership of this institution, align ourselves with these values.

And if there’s any doubt, how should we go about to consider changing the status quo?

Removal of statues in the past

As South Africans, we are acutely aware of how unhappiness about statues and what they represent have been dealt with on our university campuses in the past.

Statues have been defaced, damaged, and toppled by protestors – not only in South Africa, but around the world. At the University of the Free State (UFS), it also happened with the statue of CR Swart on the Bloemfontein Campus; the same as with the statue of Cecil John Rhodes at the University of Cape Town.

There is of course a legitimate driving force behind students’ conduct: frustration about the perceived slow pace of transformation.
  
However, what should also be considered, is the heritage legislation that is in place to protect symbols that hold historical value and significance – specifically aimed at preserving our country’s cultural heritage for all its citizens.

Process followed

At the UFS, discussions regarding the possible repositioning of the MT Steyn statue date as far back as 2003. In January this year, our Integrated Transformation Plan (ITP) was launched, and the statue was identified as a priority within the work stream dealing with ‘Names, Symbols and Spaces.’

At a student engagement earlier this year, the student community, through the Student Representative Council (SRC), once again asked for the statue to be removed. It was clear that it made certain students feel unwelcome because it represented a period in history that they did not feel part of.

I realised the urgency of the matter and appointed a Special Task Team to fast-track the review of the statue’s position. Four options had to be considered during the review process: (i) retention of the statue in its current position; (ii) reinterpretation; (iii) relocation on campus; (iv) relocation to a site off campus.

The task team, made up of representatives of various campus communities, appointed an independent heritage consultant to conduct a Heritage Impact Assessment (HIA) as prescribed by the heritage legislation, consulted widely, and gathered qualitative data. This encompassed a two-month-long public participation process.

Great effort went into inviting people to comment on the position of the statue, like erecting a giant reflective column in front of the statue, effectively erasing it out from a frontal view of the Main Building. Seven questions in English, Afrikaans, and Sesotho about the statue and the person it represents, cement benches to invite reflection, and a suggestion box for comments completed the picture. In addition, I also had various individual meetings with relevant role players, including members of the Afrikaans community on campus, the SRC, and alumni.
  
Robust discussion sessions were facilitated on campus, and various opinion articles were carried widely in the media.

As there is no precedent for such a process under current South African legislation, the task team was guided at all times by principles of fairness, inclusivity, and objectivity.

The Special Task Team has now presented the university’s executive with a report, and a final decision on the position of the statue will be made during a meeting of the University Council on 23 November 2018.

What we learned

I have repeatedly been asked whether the time, effort, and resources we’ve poured into the process around deciding the statue’s future have been worth it. My answer is consistently a resounding “yes”. 

Through this process, everyone involved with our university were given the opportunity to express their opinions on this aspect of its future. It was a chance to really listen to one another.

Where discussions sometimes became one-sided and overbearing, we could use it as an opportunity to lay down the rules for respectful debating as a quid pro quo for future discussions on any matter.

In short: The two-month public participation period was a fruitful time of discussion, reflection, and communication. 

A time of deliberate stocktaking on the values which are important for all our communities.
  
Road ahead

Whatever the final decision on the Steyn statue, it is bound to dissatisfy some. That much is unavoidable. 

However, I believe that this should not inevitably lead to division on our campuses. I see the wake of the statue journey as an opportunity to foster a new university citizenship based on the value of caring – a value that we all treasure.

The past few months have given us a chance to think deeply about what it truly means to care; also, to reflect on how we should apply this value in order to be a university where equality, social justice, tolerance, and forward-looking is actively lived out every day. 

A place where everyone truly feels welcome – and involved.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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