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19 November 2018 | Story Valentino Ndaba | Photo Xolisa Mnukwa
Priscilla shoots for Graca Machel internship and scores big
“I’m an embodiment of the dreams of those whose lives have been marked by great struggles,and I want to propel and re-write the African child’s narrative.” - Priscilla Brandt


Priscilla Brandt, first-generation LLB graduate, saw the opportunity to upgrade her career through the Graca Machel Trust, and grabbed the bull by its horns. Brandt pitched her skills and expertise to one of the trust CEO’s who happened to be part of a GLS panel discussion which was held on the University of the Free State (UFS) Bloemfontein Campus. Shortly afterwards, the organisation contacted her with an offer for a Legal and Governance research internship.

 The Graca Machel Trust is an established Pan-African organisation that focuses on child health and nutrition, education, women’s economic and financial empowerment, leadership, and good governance. The trust functions under the leadership of Graca Machel, who is one of the world’s leading advocates for the rights of women and children and has stood as a social justice and political activist for years.

Brandt said her journey started in the township streets of Galeshewe, Kimberley, and was characterised by infinite difficulties and resolute challenges. However, her circumstances in no way deterred her from standing fervently in her trust and pursuit of a full and purpose-driven life.

According to Brandt, her university career involved working at several odd jobs concurrently in order to help take care of her family and to financially maintain herself throughout her varsity years. Despite her adverse circumstances, she managed to collect a vast array of domestic and international academic achievements.

She was the first female chairperson of the Black Lawyers Association Student Chapter at the UFS, served on the UFS F1 Leadership for Change programme, and represented the university in Japan. In addition to that, she formed part of a work and study-abroad programme in America for three months. She was a delegate to the International Youth Leadership Conference in the Czech Republic and was selected by the office of the Commonwealth Secretary General for the 33Sixty Conference in Singapore. Furthermore, she was nominated by the UK Humanitarian Affairs organisation to be part of the eighth University Scholars Leadership Symposium at the United Nations in Thailand.

Her knowledge and belief in her capabilities and work ethic drives Brandt to constantly challenge herself and strive for a life and character that embodies excellence.  

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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