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19 November 2018
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Story Valentino Ndaba
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Photo Xolisa Mnukwa
“I’m an embodiment of the dreams of those whose lives have been marked by great struggles,and I want to propel and re-write the African child’s narrative.” - Priscilla Brandt
Priscilla Brandt, first-generation LLB graduate, saw the opportunity to upgrade her career through the Graca Machel Trust, and grabbed the bull by its horns. Brandt pitched her skills and expertise to one of the trust CEO’s who happened to be part of a GLS panel discussion which was held on the University of the Free State (UFS) Bloemfontein Campus. Shortly afterwards, the organisation contacted her with an offer for a Legal and Governance research internship.
The Graca Machel Trust is an established Pan-African organisation that focuses on child health and nutrition, education, women’s economic and financial empowerment, leadership, and good governance. The trust functions under the leadership of Graca Machel, who is one of the world’s leading advocates for the rights of women and children and has stood as a social justice and political activist for years.
Brandt said her journey started in the township streets of Galeshewe, Kimberley, and was characterised by infinite difficulties and resolute challenges. However, her circumstances in no way deterred her from standing fervently in her trust and pursuit of a full and purpose-driven life.
According to Brandt, her university career involved working at several odd jobs concurrently in order to help take care of her family and to financially maintain herself throughout her varsity years. Despite her adverse circumstances, she managed to collect a vast array of domestic and international academic achievements.
She was the first female chairperson of the Black Lawyers Association Student Chapter at the UFS, served on the UFS F1 Leadership for Change programme, and represented the university in Japan. In addition to that, she formed part of a work and study-abroad programme in America for three months. She was a delegate to the International Youth Leadership Conference in the Czech Republic and was selected by the office of the Commonwealth Secretary General for the 33Sixty Conference in Singapore. Furthermore, she was nominated by the UK Humanitarian Affairs organisation to be part of the eighth University Scholars Leadership Symposium at the United Nations in Thailand.
Her knowledge and belief in her capabilities and work ethic drives Brandt to constantly challenge herself and strive for a life and character that embodies excellence.
Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.